Ashish Krishnan

Ashish Krishnan

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Media & Performance Manager - Middle East @ Pernod Ricard
Dubai, United Arab Emirates

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Jobs verified_user 0% verified
  • Pernod Ricard
    Media & Performance Manager (E-commerce) - Middle East
    Pernod Ricard
    Jul 2024 - Current (2 years 1 month)
  • Pernod Ricard
    Regional Media & Performance Lead - UAE, BAHRAIN
    Pernod Ricard
    Nov 2022 - Jul 2024 (1 year 9 months)
  • Cheil Worldwide
    Senior Performance Strategist (Performance Marketing) - Samsung Group
    Cheil Worldwide
    Oct 2020 - Dec 2022 (2 years 3 months)
    Clients: New Balance, Al Nabooda , Pernod Ricard, Energizer, Armour All, STP
  • Cheil Worldwide
    Senior Performance Specialist (Performance Marketing) - Samsung Group
    Cheil Worldwide
    Oct 2020 - Dec 2022 (2 years 3 months)
    Clients: New Balance, Al Nabooda , Pernod Ricard, Energizer, Armour All, STP
  • We Are Social
    Performance Marketing Specialist
    We Are Social
    Sep 2019 - Oct 2020 (1 year 2 months)
    - Liaising with the account management team to understand campaign brief, recommend campaign approach, targets and performance benchmarks with researched rationale and best-practice suggestions. - Creating media plans detailing formats, ad set structures, audience targeting techniques, keyword lists etc. - Supporting new client pitches with research, insights and recommendations - Implementing approved media plans and coordinating campaign process end-to-end including setup, audience targeting, pixel tracking, site tagging. - Internal tracking/reporting to the agency for all media budgets within your remit. - Aggregating data across platforms using standard tools and techniques to create automated reporting - Analyze and make tactical recom
  • Trafalgar Luxury Group
    Digital Performance Marketing Exec | (E-commerce)
    Trafalgar Luxury Group
    Apr 2018 - Sep 2019 (1 year 6 months)
    - Responsible for E-commerce marketing across 5 markets: UAE, Bahrain, KSA, Kuwait, Oman - Lead & execute the campaigns to generate awareness, conversions & launch of new products - Adept Google analytics specially to analyze site engagement, abandonment rates, paid marketing activities. - Innovate and present new marketing channels and strategies - Forecast marketing campaign growth and ROI for marketing campaigns - Reporting - (Channel Performance, Region, Return Purchases) - Achieve Positive ROAS and Improve AOV MoM.
  • Google
    Account Strategist
    Google
    May 2017 - Apr 2018 (1 year)
    - Assist SMB advertisers with setup and optimization of their same-store sales/ e-commerce campaigns as per best practices for high ROI / ROAS. - Upsell more media inventory. - Awareness of Google's AdWords & Analytics Platforms for optimum utilization. - Proactively communicate on a daily basis with clients. - Conduct in a professional and informative manner in all client communications. - Ensure accurate and complete information is captured in customer relationship management (CRM) system during the entire communication process.
  • Qweboo Inc
    Digital Marketing Executive (Growth Hacker)
    Qweboo Inc
    Feb 2015 - May 2017 (2 years 4 months)
    - Creating Growth Models - Monitoring Software Analytics,using tools like New Relic. - Conducting Various Growth Hack Experiments and tracking results on HotJar Insights Tool. - Monitoring Application Performance - Conversion Rate Optimization. - Implementing Growth Strategies - Improving User Growth and Engagement - Fixing On Page SEO Issues - Adding New CTA buttons and conducting valuable A/B testing. - Manage Databases using Tools like Heidi-SQL - Fixing minor HTML/CSS issues on the Product - Brand Development - Relationship Management with Bloggers ( In- Industry ) - Creating a search-based user acquisition strategy through Link building and search engine optimization and marketing - Embracing social media technologies and building a pr
Education verified_user 0% verified
  • Jawaharlal Nehru Technological University
    Bachelor of Technology (B.Tech, Mechanical Engineering
    Jawaharlal Nehru Technological University
    Jun 2013 - Jun 2017 (4 years 1 month)
    Mechanical Engineering
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