Senior Manager Sales Development Americas
Talkwalker
Jan 2021 - Jan 2022 (1 year 1 month)
Revamped a 20-member Sales Development Representative team by implementing a new Go-To-Market (GTM) strategy, transitioning from a marketing-centric, inbound lead-focused model to a collaborative, personalized, outbound-enabled approach for lead generation. Achieved cost reduction, improved resource allocation, and heightened project management efficiency. Crafted strategic business expansion blueprints, leading to heightened revenue and market impact. Utilized data-driven analytics for informed decision making, driving superior ROI. Partnered with Winning by Design to create tailored training and GTM materials for both the SDR team and Account Executives. Key Contributions: • Implemented GTM frameworks and standardized training protocols