Mohita Nagpal
About
Detail
Vice President Marketing
California, United States
Résumé
Jobs
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Vice President MarketingSprintoApr 2025 - Current (1 year 7 months)- Head of MarketingBorneoNov 2024 - Mar 2025 (5 months)Got acquired by Atlassian. Didn't make any money.
- Head of Marketing, Founding MemberFacetscloudDec 2022 - Jun 2024 (1 year 7 months)Took Facets 0-1 with Enterprise motion primarily on the back of Outbound coupled with Thought Leadership.
- Vice President MarketingHiverAug 2018 - Apr 2022 (3 years 9 months)0-10 journey. Joined as the 30th employee Pre-Series A. Scaled revenue 8x. Built the marketing function to a 20 member team. Detailed journey here: https://medium.com/@mohitanagpal/the-marketing-decisions-that-helped-hiver-5x-its-growth-4a2f75dc6b24
- Demand Generation ManagerBelongcoMay 2017 - Jun 2018 (1 year 2 months)- Creating Demand through Account Based Marketing model
- Worked closely with Sales to engage and nurture Marketing Qualified Accounts
- Created blogs and data-driven stories to engage contacts within MQAs
- Ran webinars and events, and leveraged PR to get a foot into high value accounts
- Managed all paid channels (primarily Linkedin) to acquire new leads - Customer Marketing Manager @ VWOWingifyOct 2016 - Apr 2017 (7 months)- Activating new users, identifying inactive users and engaging them through different marketing channels
- Worked with Customer Success team to devise strategies for combating revenue churn
- Identified and ran campaigns for upsell opportunities and increasing MRR - Digital Marketing Manager (PR, Events & PPC)WingifyOct 2014 - Sep 2016 (2 years)PR
- Kickstarted VWO's PR program for the US
- Secured coverage in Tech Crunch, VentureBeat and other leading tech publications
- Handled PR calendar for India. Secured coverage in ET, Hindu Business Line and other national dailies
- Wrote a Quora answer with over 70k views
Events
- Kickstarted Events for VWO
- End-to-end funnel ownership of Events in US, Australia, Estonia, Netherlands and London
- Handled branding, messaging and pitch for events like Conversion Conference, EyeForTravel, eTail, Online Retailer, IRCE, Shop.org, among others.
- Captured over 200 high-quality enterprise leads at Ey - Content Marketing Specialist @ VWOWingifyOct 2013 - Sep 2014 (1 year)Content Marketing
- Created TOFU blog posts and ebooks with highest ever page views (even now) (https://vwo.com/blog/author/mohitanagpal/)
- Managed Content Calendar
- Conducted Buyer Persona research
- Increased newsletter subscription by 20%
- Created Case Studies to fuel BOFU demand
- Researched and authored VWO's first ever eCommerce report on Shopping Cart Abandonment.
- Got the research published in Hubspot, Kissmetrics etc
- Guest posted for Startup Bros, Search Engine People etc.
- Influencer reachout for content amplification
Email Marketing
- - Senior Copy EditorHindustan TimesMar 2012 - Oct 2013 (1 year 8 months)- Led the Delhi Editorial Desk
- Edited and rewrote news stories
- Conceptualising and designing pages in InDesign and QuarkXpress. - ISub Editor and Feature WriterIndoAsian News ServiceJun 2010 - Feb 2012 (1 year 9 months)- Worked at the National Desk. Edited political, defence, crime and civic news stories
- Covered events and press conferences
- Wrote human interest stories and feature articles - CAnalystCyber Media India LtdJan 2008 - Jan 2009 (1 year 1 month)DARE was a magazine for entrepreneurs
- My work involved identifying up-and-coming business opportunities and writing long-form articles about them
- Interviewing business consultants and entrepreneurs
Education
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- APG Diploma, JournalismAsian College of journalismJan 2009 - Jan 2010 (1 year 1 month)
- BJ(MC, Mass CommunicationGuru Gobind Singh Indraprastha UniversityJan 2005 - Jan 2008 (3 years 1 month)
- HS.EHigher Secondary Ryan International SchoolJan 2004 - Jan 2005 (1 year 1 month)
- SS.ESenior Secondary Ryan International SchoolJan 2002 - Jan 2003 (1 year 1 month)