Mohita Nagpal

Vice President Marketing

Sprinto

Apr 2025 - Current (1 year 5 months)

Head of Marketing

Borneo

Nov 2024 - Mar 2025 (5 months)

Got acquired by Atlassian. Didn't make any money.

Head of Marketing, Founding Member

Facetscloud

Dec 2022 - Jun 2024 (1 year 7 months)

Took Facets 0-1 with Enterprise motion primarily on the back of Outbound coupled with Thought Leadership.

Vice President Marketing

Hiver

Aug 2018 - Apr 2022 (3 years 9 months)

0-10 journey. Joined as the 30th employee Pre-Series A. Scaled revenue 8x. Built the marketing function to a 20 member team. Detailed journey here: https://medium.com/@mohitanagpal/the-marketing-decisions-that-helped-hiver-5x-its-growth-4a2f75dc6b24

Demand Generation Manager

Belongco

May 2017 - Jun 2018 (1 year 2 months)

- Creating Demand through Account Based Marketing model - Worked closely with Sales to engage and nurture Marketing Qualified Accounts - Created blogs and data-driven stories to engage contacts within MQAs - Ran webinars and events, and leveraged PR to get a foot into high value accounts - Managed all paid channels (primarily Linkedin) to acquire new leads

Customer Marketing Manager @ VWO

Wingify

Oct 2016 - Apr 2017 (7 months)

- Activating new users, identifying inactive users and engaging them through different marketing channels - Worked with Customer Success team to devise strategies for combating revenue churn - Identified and ran campaigns for upsell opportunities and increasing MRR

Digital Marketing Manager (PR, Events & PPC)

Wingify

Oct 2014 - Sep 2016 (2 years)

PR - Kickstarted VWO's PR program for the US - Secured coverage in Tech Crunch, VentureBeat and other leading tech publications - Handled PR calendar for India. Secured coverage in ET, Hindu Business Line and other national dailies - Wrote a Quora answer with over 70k views Events - Kickstarted Events for VWO - End-to-end funnel ownership of Events in US, Australia, Estonia, Netherlands and London - Handled branding, messaging and pitch for events like Conversion Conference, EyeForTravel, eTail, Online Retailer, IRCE, Shop.org, among others. - Captured over 200 high-quality enterprise leads at EyeforTravel through an online quiz. PPC - Managed Adwords - Worked with design and development to create high-converting landing pages

Content Marketing Specialist @ VWO

Wingify

Oct 2013 - Sep 2014 (1 year)

Content Marketing - Created TOFU blog posts and ebooks with highest ever page views (even now) (https://vwo.com/blog/author/mohitanagpal/) - Managed Content Calendar - Conducted Buyer Persona research - Increased newsletter subscription by 20% - Created Case Studies to fuel BOFU demand - Researched and authored VWO's first ever eCommerce report on Shopping Cart Abandonment. - Got the research published in Hubspot, Kissmetrics etc - Guest posted for Startup Bros, Search Engine People etc. - Influencer reachout for content amplification Email Marketing - Was part of the initial marketing team that set up Marketing Automation (Hubspot) - Created onboarding campaigns and workflows for free trial users. - Engagement campaigns for inactive

Senior Copy Editor

Hindustan Times

Mar 2012 - Oct 2013 (1 year 8 months)

- Led the Delhi Editorial Desk - Edited and rewrote news stories - Conceptualising and designing pages in InDesign and QuarkXpress.

I

Sub Editor and Feature Writer

IndoAsian News Service

Jun 2010 - Feb 2012 (1 year 9 months)

- Worked at the National Desk. Edited political, defence, crime and civic news stories - Covered events and press conferences - Wrote human interest stories and feature articles

C

Analyst

Cyber Media India Ltd

Jan 2008 - Jan 2009 (1 year 1 month)

DARE was a magazine for entrepreneurs - My work involved identifying up-and-coming business opportunities and writing long-form articles about them - Interviewing business consultants and entrepreneurs

About

Detail

Timeline

Résumé