General Manager, Head of AI & Growth Platform
Square
Apr 2020 - Mar 2024 (4 years)
• Built & led a 350+ cross-functional organization across engineering, data/AI, product, design, and marketing—owning Square’s AI/data applications and infrastructure, the Growth Platform that scaled AI-driven customer experiences and growth execution, and core customer experiences (Homepage, Onboarding, Square Dashboard, Back Office App).
• Led end-to-end delivery of Square’s highest-traffic customer journeys, applying AI-driven personalization and decisioning to improve acquisition, activation, retention, and monetization.
• Established modern data and AI foundations, including an in-house Customer Data Platform and integrated CRM, enabling a unified 360° customer view for targeting, measurement, and rapid iteration—including generative A