Growth & Performance Marketing Expert 🚀 Ride Tech, Mobility, Fin Tech, Tech, AI Berlin-based / +8 years of experience Welcome to my LinkedIn profile! I'm a Senior Growth Marketing Manager with a strong passion for mobility, ride tech, fintech services and IT. Over the last 4 years in mobility and ride tech, as well 8 years Growth and Performance Marketing experience in total. My background is made up of 3 main streams: Growth Marketing Growth is my playground, and I'm the strategist behind driving market expansion and revenue acceleration. I've effectively optimized costs on budgets exceeding 10 million, contributing to exceptional growth. Extensively experienced in raising key business metrics & revenue through growth hacking approach. E.g, I led a growth project, which resulted in x2 M0M revenue (+$500k) in the mature market. Go-To-Market Strategy and/or Strategy & Operations I specialise in crafting Go-To-Market strategies that elevate brands. My track record features successful international campaign, product and features launches spanning from Europe to LatAm and EECA regions. Demand and Supply Generation. Performance Marketing In my role as a Performance Lead for DiDi's EECA launch, I excelled in achieving targets in highly competitive markets with budgets exceeding 1 million. Notably, I possess the ability to build marketing strategies from the ground up manually. My skill set includes the manual creation of performance marketing campaigns on platforms like Google, Facebook, TikTok, ASA, Snapchat and Moloco. I've launched email marketing campaigns, designed creatives, and constructed over 100 landing pages. My strong analytical skills enable me to conduct thorough A/B tests and multi-armed bandit tests. I take pleasure in analyzing campaigns to uncover valuable insights that directly impact revenue. My approach focuses on generating tangible revenue through marketing activities (ROMI, ROI, ROAS) while maintaining creativity and other key metrics. Outside of work, I enjoy HIIT exercises, jogging, and football. Closer to the weekends, I love discussing various cuisines and exploring natural wines. Looking forward to connecting!
