Eileen Wiens

Eileen Wiens

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GTM & Revenue Executive | Fractional CRO & Advisor | x.Square, MNTN, Sage | Scaling SaaS from Founder-Led to Growth Stage
California, United States

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  • Kenko AI
    Senior Vice President of Sales
    Kenko AI
    Jul 2025 - Current (1 year 1 month)
    Kenko is an AI-powered CRM, marketing and payments platform built for fitness and wellness businesses. We help local entrepreneurs grow their memberships, streamline operations, and elevate client experiences with smart, automated tools. Leading go-to-market strategy and execution at scale towards a Series A.
  • Pavilion
    Executive Member
    Pavilion
    Mar 2025 - Current (1 year 5 months)
    Pavilion provides a trusted space for go-to-market professionals to learn, share, and grow through actionable insights, world-class education, and meaningful connections that help sales leaders succeed at every stage of your career. Connect, learn, and drive as a modern go-to-market leader with Pavilion's Executive membership
  • Bloomerang
    Chief Sales Officer (CSO)
    Bloomerang
    Jun 2024 - Mar 2025 (10 months)
    Bloomerang is the community-focused nonprofit donor management software built to deliver a better fundraising experience and help organizations thrive. ➡️ Scale: Delivered 100% 2H2025 new sales and expansion bookings ➡️ Scope: 3rd level leadership, led teams up to 125 - Account Executives, Account Management, Business Development, Partnerships, Enablement ➡️ Markets: Small Business to Mid-Market NonProfits (Revenue $100k - $25M), US, Canada 🔹 Delivered new and expansion bookings, achieving 100% of 2H plan; set company record attainment in December 2024 by embedding coaching, deal rigor, enablement, and a competitive switcher play 🔹 Increased attach rate and ASP through segmentation, bundling, and platform sales strategy—elevating multi
  • Square
    Head of NA SMB & Mid-Market Sales
    Square
    Sep 2022 - Apr 2024 (1 year 8 months)
    Square is a financial technology company that provides businesses with tools for payment processing, point-of-sale solutions, banking, and commerce to streamline operations and drive growth. ➡️ Scale: Delivered 102% YoY revenue growth in 2021, achieving 121% quota attainment in 2021 and 94% in 2022, driving net new customer bookings ➡️ Scope: 3rd level leadership, led teams up to 158 - Account Executives, Sales Leaders ➡️ Markets: Small Business to Mid-Market (Revenue $250K - $100M), US, Canada - Food & Beverage, Retail, Professional Services, Health, Beauty & Wellness 🔹 Generated $125M in revenue with 94% profit quota attainment by acquiring 12,600+ new sales-led customers and enabling $6.6B in payments processed 🔹 Increased quota ca
  • MNTN
    Senior Vice President Of Sales
    MNTN
    Dec 2020 - Aug 2022 (1 year 9 months)
    MNTN is a performance-driven CTV advertising SaaS platform, empowering brands to launch, optimize, and measure targeted TV ad campaigns with a focus on driving measurable business outcomes. ➡️ Scale: Delivered 102% YoY revenue growth in 2021, achieving 121% quota attainment in 2021 and 94% in 2022, driving net new customer bookings ➡️ Scope: 2nd level leadership, led teams up to 116 - Account Executives, Sales Development, Revenue Enablement, Revenue Operations ➡️ Markets: Enterprise to Mid-Market (Direct to Consumer, Business to Business), US 🔹 Scaled company revenue from $94M to $190M, driving $41.8M in new customer bookings and exceeding sales targets (121% in 2021, 104% in 2022) 🔹 Supported the company’s $119M fundraising round le
  • SAGE Intacct Software
    Vice President, Sales Strategy & Partnerships
    SAGE Intacct Software
    Feb 2019 - Dec 2020 (1 year 11 months)
    SaaS based accounting and financial management software for small to mid-market companies ➡️ Scope: 3rd level leadership, led teams up to 110 – Alliances, Sales Development, Solution Consultants, Revenue Enablement, Revenue Operations, Sales Leaders (Sr Director & VP) ➡️ Market: Small Business to Mid-Market (Revenue $250K - $100M); US, Canada, Australia, UK 🔹 Managed a 200+ partner marketplace ecosystem spanning ISVs, Resell, and technology integrations; served as GTM sales lead on multiple M&A transactions to accelerate revenue and product expansion 🔹 Built a $15M revenue share channel through strategic partnership with Avalara, embedding tax compliance into the core platform and unlocking new monetization streams 🔹 Scaled a 70-perso
  • SAGE Intacct Software
    Vice President, SMB Sales
    SAGE Intacct Software
    Apr 2015 - Feb 2019 (3 years 11 months)
    ➡️ Scale: Scaled company revenue from $30M to $250M ARR—over 5x growth—while maintaining a highly efficient, well-instrumented GTM model driven by disciplined expense control and capacity-based sales planning ➡️ Delivered 30% YoY growth by deploying a verticalized sales strategy across Nonprofit, Software, Services, Financial Services, and General Business (Healthcare, Wholesale Distribution) ➡️ Scope: 2nd level leadership, led teams up to 25 – Sales, Account Executives, Regional VPs ➡️ Markets: SMB - less than 250 employees 🏆 President’s Club Winner – 2019, 2017, 2016 🔹 Hired as a change agent to transform sales motion into a velocity-driven model 🔹 Achieved 25% YoY revenue growth in 2016 & 2017 without incremental headcount, maintaini
  • ToutApp Inc Acquired by Marketo Inc
    Vice President, Sales
    ToutApp Inc Acquired by Marketo Inc
    Feb 2014 - Feb 2015 (1 year 1 month)
    ToutApp empowered sales teams to close more deals and boost productivity through tracking, templates, cadences, and analytics—acquired by Marketo in 2017. ➡️ Scale: Grew revenue 200% from $1M to $3M ARR through a product-led growth (PLG) model ➡️ Scope: First Sales Leader Hire - Scaled and led teams from 5 to 14 – Account Executives, Sales Development, Revenue Ops ➡️ Markets: SMB, Mid-Market, Enterprise 🔹 Scaled revenue from $1M to $3M ARR by transitioning from a product-led to sales led subscription-based model—contributing to 200% growth and securing a $15M Series B led by Andreessen Horowitz (a16z); landed marquee customers including Dropbox, Optimizely, Atlassian, and Namely 🔹 Established a high-velocity sales motion with defined p
  • Hoopla
    Head of Sales
    Hoopla
    Sep 2012 - Feb 2014 (1 year 6 months)
    Hoopla empowered companies to drive employee engagement and performance through gamification, recognition, and competition—leveraging leaderboards, stats, and goal tracking to create a high-performance culture—acquired by Raydiant in 2021. ➡️ Scale: Grew revenue 300% revenue growth, increasing ARR from $500K to $2M ➡️ Scope: First Sales Leader Hire, 1st level leadership, grew and led teams from 1 to 10 - Account Executives, Sales Development, Revenue Operations ➡️ Markets: SMB, Mid-Market, Enterprise 🔹 Drove 300% revenue growth from $500K to $2M ARR as the first sales leader reporting to the CEO, helping position the company for its $8M Series B funding led by Trinity Ventures 🔹 Built the core sales infrastructure from the ground up—e
  • Zscaler
    Senior Sales Manager
    Zscaler
    Sep 2011 - Sep 2012 (1 year 1 month)
    Zscaler’s Internet security platform is a SaaS solution providing a comprehensive, cost-effective Internet Security and compliance for all IP-based devices. Leader in the Gartner Magic Quadrant. Company IPO March 2018 (ZS). 🔹 Scope: Scaled 10 person sales and sales development team 🔹 Markets: Mid-Market to Enterprise 🔹 Generated $1.1M in net new revenue through a combination of new logo acquisition, add-on sales, and renewals 🔹 Scheduled over 375 field sales appointments, with 27% in Fortune 500 and Global 2000 accounts– driving enterprise pipeline development and strategic account penetration 🔹 Refined lead routing, scoring and closed loop process between salesforce.com and Marketo 🔹 $38M Series A, Lightspeed - August 2012
  • CA Technologies
    Director of Sales
    CA Technologies
    Jan 2010 - Dec 2011 (2 years)
    CA Technologies was a scalable IT monitoring solution that provided 360-degree visibility into systems and infrastructure performance enabling customers to proactively monitor performance and availability. 🔹 109% Quota Attainment; $17.7M in Bookings 🔹 Grew sales team from 12 to 45 account executives 🔹 Sold primarily to commercial and MSP (managed service provider) and enterprise accounts 🔹 Markets: Enterprise 🔹 Created sales processes, salesforce.com workflows, metrics and reporting requirements
  • Force Networks
    Senior Sales Manager, Distribution & Channel Sales-Americas
    Force Networks
    Jan 2007 - Dec 2010 (4 years)
    Force10 Networks (acquired by Dell) developed and marketed 10 Gigabit and 40 Gigabit Ethernet switches for computer networking to corporate, educational, and governmental customers. Channel & Distribution Sales 🔹 $9.5M Bookings FY2010, 86% YoY Growth 🔹 130% FY2010, 127% FY2009 Quota Attainment 🔹 Established Americas distribution channel framework with Tech Data, Bell Micro, Synnex 🔹 Managed inventory levels, stock rotation, fill rate and drive quarterly co-op delivering on reseller recruitment, channel enablement and stretch revenue goals 🔹 Markets: Mid-Market to Enterprise SMB Sales 🔹 Launched new SMB sales team managing up to 9 account executives focused on new customer acquisition and maintenance renewals each averaging a book
Education verified_user 0% verified
  • San Jose State University
    Business Management, Business Management
    San Jose State University
Projects (professional or personal) verified_user 0% verified
  • S
    Sacramento Kings Case Study
    In this sales team performance case study, Stephen Leopold, Vice President of Ticket Sales, and Todd Randolph, Senior Manager of CRM and Analytics, explain how the Sacramento Kings organization is using Hoopla to build on its reward-on-success sales culture and communicate the sales team's performance to the rest of the office.
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