Nesma H
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Senior Performance Marketing Specialist
Riyadh, Riyadh Province, Saudi Arabia
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Résumé
Jobs
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Senior Performance Marketing SpecialistFoodicsFeb 2025 - Current (1 year 9 months)- Social Media Marketing SpecialistCorpStageDec 2024 - Feb 2025 (3 months)
- Community Engagement FreelancerCorpStageDec 2024 - Feb 2025 (3 months)
- Senior Performance Marketing SpecialistPublicis MediaFeb 2024 - Nov 2024 (10 months)• Managed daily retail media campaigns on platforms like Amazon and Delivery Hero to improve
campaign performance.
• Handled multiple brand portfolios and budgets, focusing on key consumer periods for better
engagement.
• Provided clients with analysis and recommendations based on campaign results - Paid Social AssociateMerkleJun 2022 - Jan 2024 (1 year 8 months)• Worked with a range of clients from different industries like Tech [Intel] and Cosmetics [Kiko Milano]
• Created and Monitored campaigns on Facebook, Snapchat, Tiktok, LinkedIn, and Google Search within
different markets in the MENA region like UAE, KSA, Kuwait and Bahrain.
• Created media plans for several clients
• Liaise with clients on campaign suggestions and action plans during implementation
• Published a Case Study on Tiktok's Business Hub under my Account lead and Senior's supervision
• Familiar with Brand Safety tools like Integral Ad Science (IAS) as well as MMP like Adjust for app based
clients - Digital Operations Specialiste& EgyptJan 2022 - Jun 2022 (6 months)
Education
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- LFull Stack Digital Marketeer DiplomaLearn n’ Digital
- Bachelor of Business Administration - BBA, MarketingThe American University in Cairo
- Erasmus exchange semester in the NetherlandsRadboud University
Projects (professional or personal)
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- GGLOWPURE Social Media ContentAug 2024GLOWPURE is a fictitious Skin Care brand created with the help of ChatGPT. The goal of this Brand is to grow their Social Media presence.
●●The Goal of this project is to showcase my design skills on Canva