A

Alyssa R

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Organic Growth / On-Page & Technical SEO
California, United States
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Résumé

Jobs verified_user 0% verified
  • Cox Automotive Inc.
    SEO Specialist II (Dealer.com)
    Cox Automotive Inc.
    Feb 2026 - Current (9 months)
    Manage SEO strategy and performance optimization for a portfolio of automotive dealership websites within the Dealer.com platform. Analyze organic search trends and SEO performance data using a variety of tools to identify opportunities, diagnose fluctuations, and improve search visibility. Conduct periodic technical SEO audits (including crawlability, indexation, and site structure reviews using Screaming Frog) as part of broader optimization efforts. Collaborate across content and web teams to implement SEO best practices spanning technical SEO, site architecture, content optimization, and emerging GEO + AI initiatives.
  • S
    Search Engine Optimization
    Feb 2022 - Current (4 years 9 months)
    Execute SEO content strategies for clients across industries including healthcare, addiction treatment, finance, and consumer brands. Lead keyword research and content planning initiatives aligned with search intent, competitive opportunities, and business goals. Create SEO-driven content briefs, landing pages, and blog content designed to improve topical authority, increase rankings for high-value keywords, and drive measurable organic traffic growth. Leverage various SEO tools to streamline content workflows, scale production efficiently, and deliver data-informed on-page optimization recommendations that support long-term search performance.
  • P
    SEO Strategist & Owner
    Plant Based And Broke
    Feb 2019 - Current (7 years 9 months)
    Scaled a niche plant-based food website end-to-end, leading SEO strategy, content development, technical optimization, and site growth initiatives. Developed content strategies that ranked 30+ high-traffic keywords in the top 5 search results, contributing to a 30% increase in organic traffic. Conducted SEO audits using Google Search Console, Screaming Frog, and Ahrefs/SEMRush, resolved crawl and indexing issues, optimized site architecture, internal linking, page speed, and on-page SEO elements to improve CTR by 5.5% and increase conversions by 15%.
  • L
    SEO Strategist
    Love At First Search
    Nov 2021 - Aug 2024 (2 years 10 months)
    Developed and executed SEO content strategies through in-depth keyword research, competitive analysis, and search intent mapping to guide blog topics, content updates, and on-page optimizations. Created search-optimized titles, meta descriptions, and content briefs while collaborating with cross-functional and distributed teams to align SEO initiatives with broader business goals and organic growth objectives.
  • J
    Content Moderator
    JetFuel
    May 2019 - Feb 2020 (10 months)
    Audited hundreds of Instagram and Snapchat influencer accounts daily to verify ad placements, flag violations, and ensure compliance with brand and platform guidelines. Managed account access, monitored live campaigns, and delivered detailed reports to support ad quality and network integrity.
  • C
    Community Manager
    Mar 2017 - Feb 2019 (2 years)
    Led community growth and engagement initiatives across Facebook, Instagram, and Reddit, increasing membership by 26K within two years through strategic content campaigns, audience engagement, and brand advocacy programs. Acted as the voice of the brand across digital communities, leveraging customer insights and sentiment analysis to inform cross-functional marketing and product initiatives while strengthening retention, loyalty, and customer experience.
  • Google
    Google Shopping Operations Specialist
    Google
    Jul 2016 - Mar 2017 (9 months)
    Managed complex Google Merchant Center support escalations by diagnosing technical and policy-related issues, partnering with cross-functional teams to drive timely resolutions and improve operational workflows. Delivered high-impact support for advertisers and merchants while maintaining a 95%+ CSAT, identifying process improvement opportunities that enhanced platform efficiency, issue resolution, and overall client experience at scale.
  • C
    Content & Community Manager
    Jun 2015 - Jun 2016 (1 year 1 month)
    Created and published targeted content for the Latino community, leveraging Google Analytics and internal tools to track engagement and optimize strategies through ongoing testing and reporting. Fostered community growth by tailoring content to audience interests, ensuring high levels of engagement and content relevance.
  • PATLive
    Customer Service Representative
    PATLive
    Jun 2014 - May 2015 (1 year)
    At PatLive, I handled message-taking, lead collection, order processing, and appointment scheduling, while also assisting merchants with account-related needs, including billing.
  • Florida Power & Light
    Customer Service Representative
    Florida Power & Light
    Jul 2009 - Aug 2010 (1 year 2 months)
    Built long-term loyalty with customers by satisfying customer's needs with billing and account management
  • Florida Power & Light
    Outbound Telephone Collection Representative
    Florida Power & Light
    Mar 2008 - Jul 2009 (1 year 5 months)
    Prevented impending loss by working closely with Revenue Recovery, collecting monies, and negotiating payment arrangements
  • Florida Power & Light
    Sales Representative
    Florida Power & Light
    Nov 2007 - Mar 2008 (5 months)
    Met daily sale goals, striving to sell to every customer while maintaining up-to-date knowledge on products and services
  • C
    Customer Service Representative
    May 2006 - Nov 2007 (1 year 7 months)
    Provided excellent customer service on behalf of the McClatchy Company for the following newspapers: The Miami Herald, The Dallas Morning News, and San Jose Mercury News
Education verified_user 0% verified
  • Florida State University
    Florida State University — Bachelor's Degree, Editing, Writing, and Media
    Florida State University
    Jan 2010 - Dec 2014 (5 years)
    The Editing, Writing, and Media program at Florida State University allows the student to learn about the principles of rhetoric, writing, editing, and the various platforms of media. The student learns to interpret and critically evaluate the visual dimensions of texts. There is a heavy focus not only on critical theory, but there is emphasis on hands-on projects, which include writing articles, editing articles, creating magazine spreads, editing content, research, creating visuals and copy on various platforms including, newspapers, magazines, postcards, pamphlets and blogs.
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