Kevin Marasco
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Chief Growth Officer @ Tebra // | AI-Powered Growth in Healthtech | Leading Sales, Marketing & Revenue Teams to Modernize Independent Practices | Former CMO Zen
San Francisco, California, United States
Résumé
Jobs
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Chief Growth OfficerTebraJun 2022 - Current (4 years 4 months)Tebra is the digital backbone for independent healthcare practices. In 2021, with a combined mission to unlock better healthcare, Kareo and PatientPop joined forces to form Tebra — the operating system for the connected practice of the future. , Tebra provides digital tools and support to attract new patients, deliver modern care, get paid quickly, and operate efficiently. Tebra’s all-in-one platform includes a fully certified Electronic Health Record (EHR), scheduling, insurance billing, patient payments, telehealth, and more. To learn how Tebra is committed to improving the success and well-being of both patients and providers, visit www.tebra.com- Advisor & InvestorTelescope PartnersFeb 2021 - Current (5 years 8 months)
- Advisor & InvestorAcadian VenturesJan 2019 - Current (7 years 9 months)
- AdvisorPeakSpan CapitalJan 2018 - Current (8 years 9 months)
- Chief Marketing OfficerZenefitsMay 2017 - May 2022 (5 years 1 month)Zenefits (acquired by TriNet) purpose is to level the playing field for "the other 99.7%" — the underserved small businesses with less than 500 employees that fuel our economy. Zenefits People Operations Platform automates HR, payroll and benefits, while creating a remarkable employee experience and unleashing the workforce. Less paperwork. 🙅♀️ More people work. 🙆♀️. And profits! 🚀
- Chief Marketing OfficerHireVueMay 2011 - Mar 2017 (5 years 11 months)HireVue (acquired by Carlyle Group) leads the digital video and predictive analytics category for building and coaching the world’s best teams. I was recruited by the Founder/CEO and Board to help create the category and grow the company from startup to global category leader. In 6 years, we went from 10% to over 60% market share, grew revenue 4,000%, and were recognized as Forbes #10 Most Promising American Company, the #1-Rated candidate mobile app in 2016 (1M+ downloads), and 5X winner of Top HR Product of the Year. HireVue customers include nearly half of the Fortune’s Most Admired Companies and is backed by Sequoia, TCV, IGC, Granite Ventures and Peterson Ventures. Accomplishments include:
.: Grew revenue over 4,000%
. - Head of Brand & Digital MarketingTaleoJan 2008 - May 2011 (3 years 5 months)Taleo (NASDAQ: TLEO, acquired by Oracle) was a leader in the talent management category. I oversaw brand and digital marketing as well as a number of strategic cross-functional growth initiatives. With the help of a talented team, we 10X'd our market cap to approximately $2 Billion, before being acquired by Oracle. Key accomplishments:
.: Developed and executed company's corporate brand & digital marketing strategies
.: Rebranded and repositioned the company for more modern, broader and higher-value appeal
.: Measured, monitored and grew brand awareness & reputation globally across multiple categories
.: Played key role on acquisition integration teams on several deals
.: Led Talent Index – big data initiat - PBoard of AdvisorsPlay HarderFeb 2007 - Feb 2011 (4 years 1 month)110% represents the next step forward in athletic training and recovery gear with a unique pocket architecture that uses the already important benefits of compression with the elemental power of ice. It's a simple, mobile and effective way for endurance and high-performance athletes to speed muscle recovery. Look for it on professional triathletes, olympians, NFL and NBA teams. I'm an investor and advisory board member.
- SVP Marketing & Sales SupportVurv Technology formerly RecruitmaxDec 2006 - Jul 2008 (1 year 8 months)Vurv was a leader in talent management software-as-a-service (SaaS), including applications for recruitment, onboarding, performance & compensation management, offboarding and workforce analytics. I was fortunate to work with an passionate team and had the pleasure of building, from scratch, the company's global marketing and sales support programs. I joined as employee #17. Together, we grew the company with very modest funding from an unknown player to #2 in the space w/ more than 400 employees. Key accomplishments:
.: Key member of executive leadership team
.: Helped develop & execute corporate growth strategy driving triple-digith CAGR
.: Played key role in 6 acquisitions, including strategy & integration
.: As - Vice President, MarketingVurv Technology formerly RecruitmaxNov 2005 - Dec 2006 (1 year 2 months)Privileged to work with amazing, talented and passionate team.
.: Built award-winning marketing function, competing effectively with competitors 3-4X our size
.: Renamed, rebranded & repositioned company following series of acquisitions & category expansion
.: Owned corp communications, analyst relations, PR, demand gen, advertising & digital marketing
.: Built in-house creative agency model to gain operating efficiencies and outperform competition
.: Assisted CEO and other executives with various strategic growth initiatives
.: Helped company scale from a mid-sized player to a category leader - RDirector of MarketingRecruitMAXJan 2001 - Nov 2005 (4 years 11 months).: Key player in developing and fostering team culture during period of rapid scale
.: Designed and developed company's events programs, managing 100+ events
.: Managed companies professional sports (golf) sponsorship program
.: Designed, developed and managed company's website including a custom-built CMS
.: Received various individual accolades including Most Valuable Player
.: Company received various marketing, branding and advertising accolades
.: Helped company scale from startup to mid-size - RSoftware Engineer & Web Application DesignerRecruitMAXJan 2000 - Jan 2001 (1 year 1 month).: Certified Advanced ColdFusion Software Developer
.: Designed, developed and enhanced SaaS apps for recruiters and Fortune 500 clients
.: Developed custom job board for one of the world's largest communications companies
.: Helped develop 3 SaaS applications that supported more than one million end-users
.: Completed hundreds of custom development projects, fixes and enhancements
.: Helped company migrate from client-server to entirely web-based app
.: Integrated application into dozens of clients' corporate career sites
.: Designed and developed (from scratch) over a dozen corporate websites and microsites
.: Setup and managed numerous web application and database servers (Microsoft SQL Server) - Entrepreneur & InvestorVarious StartupsJan 1995 - Jan 2000 (5 years 1 month)I started and/or held partnership roles in a variety of internet, music, and clothing startups, and did a stent of professional option trading in both equities and commodities.
Education
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- Marketing for Senior Executives (CertHarvard Business School Executive EducationJan 2008
- Bachelors, BusinessUniversity of North FloridaJan 1993 - Jan 1997 (4 years 1 month)Studied electrical engineering, finance and marketing.
Publications
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- JChief Marketing Officers at WorkJosh Steimle Apress DecThis book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.
This book will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim. Marketing increasingly overlaps with business functions that were previously viewed as separate and distinct like - WPeople OperationsWiley JunHow the Best Companies are Skipping HR and Winning the Future of Work with People Ops
People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce explains how leaders at small- and medium-sized businesses can stop spending time on HR administration—"paperwork"—and start focusing on the "peoplework" that truly fuels employee growth and productivity. Authors Jay Fulcher, Kevin Marasco, Tracy Cote of Zenefits, the leading people operations platform, provide readers with a playbook for creating a massive competitive advantage by eliminating antiquated approaches to HR. The book takes a look at how work has changed and what companies need to do about it, and the new approach they must take to process