Hannah Brechtel

Senior UX Researcher

Ascensus

Sep 2025 - Current (1 year)

UX Research & Operations Manager

Haven

Apr 2025 - Aug 2025 (5 months)

Manages and leads CX and UX research initiatives for medium and large-scale CX and UX improvement projects while driving workflow optimization and user-friendly operational procedures in an agentic AI startup. • Leads end-to-end CX/UX research and strategy on Haven’s target audiences to inform Marketing and Product direction, leveraging Perplexity and ChatGPT (AI) to accelerate insights and improve efficiency. • Directs and runs qualitative and quantitative research projects including in-depth interviews, surveys, and journey mapping, applying human-centered design principles and techniques to deliver actionable insights that improve the CX and operational efficiency. • Drives organizational alignment, strategic planning, and roadmap execut

Senior User Experience Researcher

Fidelity Investments

Aug 2022 - Dec 2024 (2 years 5 months)

• Led user research to drive innovation and enhance customer experience for a digital product serving 28 million users. • Managed the end-to-end research process from scoping research requests to presenting insights, influencing critical design decisions. • Achieved an 83% insight-to-action ratio, leading to 3 winning MVP designs and 4 product redesigns.

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Research Associate (UX Researcher & Project Manager)

May 2021 - Jul 2022 (1 year 3 months)

• Executed large-scale research projects and managed teams in collaboration with policymakers to address user pain points for vulnerable populations in New Mexico. • Conducted a needs assessment on homeless youth through surveys, focus groups, and interviews, resulting in millions of dollars procured to develop a young adult service program.

UX Researcher

U.S. Digital Response

Nov 2020 - May 2021 (7 months)

• Conducted urgent user needs research on United States states' COVID-19 vaccination platforms, leading to 6 rigorously iterated prototypes designed and implemented by 4 Board of Directors. • Orchestrated 4 rapid research sprints including 40+ in-depth interviews and 20+ testing sessions to increase product engagement.

Event Manager

Corazon Events, LLC

Oct 2019 - Mar 2020 (6 months)

• Leading/organizing team meetings, supervising team member’s work, and regulating business operations. • Calendar and milestone management for multiple simultaneous events, often including facilitating collaborations between different teams, vendors, and employees. • Daily, professional communication and interactions with customers and vendors. • Assisting with event planning and execution.

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UX Research Consultant

New Mexico Recycling Coalition

Jun 2018 - Sep 2018 (4 months)

• Conducted solo generative research including 20+ interviews and a diary study resulting in cutting food waste by 74% for a national food bank. • Aligned stakeholders on 2 critical insights and co-created a new process with the food bank.

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UX Research Consultant

Taste of Skåne (Smaka på Skåne)

Feb 2018 - May 2018 (4 months)

• Led a team of 3 in conducting B2B research for national and international marketing campaigns. • Conducted 15+ interviews, focus groups, market research, and competitive analyses, leading to insights that informed upcoming marketing strategies.

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UX Research Consultant

Lund Municipality Community Planning Department

Sep 2017 - Oct 2017 (2 months)

• Managed a rapid research sprint in a team of 4 to identify user obstructions in a city square. • Conducted end-to-end research including 20+ interviews, ethnographic fieldwork, and journey mapping, creating re-design suggestions that were implemented by Lund Municipality Community Planning Department with marked success.

Assistant Language Teacher (ALT) of English

Japan Exchange and Teaching Program(me) (JET)

Jul 2013 - Aug 2016 (3 years 2 months)

• Designed and executed teaching plans, cultural activities, and learning events for English language courses at three Japanese high schools. In addition, headed the English language club and coordinated biweekly communication and cultural activities. • Nominated and elected as a “Mejiron Foreign Correspondent” in 2016 by the Oita Prefectural Office in recognition of contributions made to further international cultural exchange within the prefecture.

Peer Advisor

University of New Mexico

Jan 2012 - May 2013 (1 year 5 months)

• Advised undergraduate students about their requirements for graduation and course requirements insofar as they applied to the Honors College/Program.

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Instructor

May 2008 - Aug 2009 (1 year 4 months)

• Taught kindergarten children the basics of math and reading.

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