L
Lee Abernethy
About
Detail
Head of Marketing Operations
Texas, United States
Résumé
Jobs
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Senior SEO/GEO ManagergrJul 2026 - Current (4 months)- Director of Marketing OperationsPartsBase IncNov 2025 - Jul 2026 (9 months)Promoted to lead marketing operations, demand generation, and growth marketing across all business units; PartsBase, PartStore, and now PBExpo. Built a comprehensive marketing framework in partnership with COO to drive strategic alignment and operational efficiency.
Lead full-stack growth marketing operations for PartsBase/PBLocator (aviation parts marketplace), PartStore (B2B e-commerce multi-vendor marketplace), GovernmentData, Customer Advertising, and PBExpo (Premiere aviation tradeshow).
Key Responsibilities:
- Develop and execute marketing roadmaps and calendars across all business units
- Manage team of senior marketing professionals with 10+ years experience
- Own MQL pipeline from first - Senior Digital Marketing ManagerPartsBase IncSep 2025 - Jul 2026 (11 months)As Senior Digital Marketing Manager at PartsBase, I lead SEO initiatives, paid advertising strategies, account-based marketing (ABM) programs, and other key digital marketing activities that strengthen brand visibility, generate qualified leads, and drive enterprise growth across the aviation industry.
- Senior Digital Marketing ManagerHyphen SolutionsApr 2024 - Sep 2025 (1 year 6 months)Head of Product Marketing & Digital Marketing Operations for the largest residential construction software company in the nation, Hyphen Solutions. My role encompasses both strategy development and execution of product marketing initiatives across the company’s full suite of products. I develop and implement multi-channel digital campaigns spanning Google Ads, Microsoft Ads, LinkedIn, YouTube, SEO, and email. Additionally I manage website performance, website redesigns, analytics, CRO (Conversion Rate Optimization) projects, and oversee the creation of digital assets for advertising and CRO purposes. From campaign architecture to performance reporting and attribution modeling, I drive the digital efforts that fuel brand awareness, lead gene
- Senior Digital Marketing & SEO ManagerRazor Rank LLCAug 2022 - Apr 2024 (1 year 9 months)As Senior Digital Marketing & SEO Manager, I directed integrated strategies across SEO, paid media, CRO, content, and website redesigns for the agency’s largest enterprise and mid-market clients. I served as senior advisor, strategist, and primary point of contact, working directly with C-suite leaders and reporting to the agency President.
Among many standout achievements, I led the execution of SEO, CRO, and search engine management strategies for Maui Jim, partnering closely with the agency President to deliver 35% revenue growth for the major sunglasses brand. Other key highlights include 68% revenue growth for Botanic Choice, 1,621% YoY organic traffic growth for a major beef industry brand, and 700% traffic growth for an in - Digital Marketing and SEO ManagerRazor Rank LLCNov 2019 - Aug 2022 (2 years 10 months)Directed strategy and account growth for 10–15 clients across B2B and D2C industries. Served as the lead consultant and relationship manager, overseeing digital marketing campaigns that spanned SEO, CRO, content marketing, search engine management, and performance reporting. Conducted technical audits, keyword research, and competitive analysis to uncover growth opportunities.
In addition to client delivery, I mentored junior team members and helped scale account operations—building processes that improved efficiency and long-term client success. - Digital Marketing & SEO AnalystRazor Rank LLCJul 2019 - Nov 2019 (5 months)Joined Razor Rank as a Digital Marketing & SEO Analyst, working closely under the Director of SEO and senior project managers to deliver technical SEO audits, marketing analysis, keyword research, and content marketing support. Gained deep experience in both Search Engine Management while contributing to client campaigns across industries.
Due to strong performance and ability to take on greater responsibility, I was quickly promoted into a client-facing management role overseeing strategy and direct account relationships. - GCreative DirectorGroMo AgencyJan 2019 - Jul 2019 (7 months)Promoted to Creative Director after strong performance as a Digital Marketing Specialist. In this leadership role, I led branding, web development, paid social, and content strategies across client accounts. Oversaw and worked closely with the agency graphic designers and coordinated creative execution to ensure campaigns were visually compelling and performance-driven. Partnered with clients to align creative vision with measurable outcomes, helping brands strengthen their digital presence and engagement.
- GDigital Marketing SpecialistGroMo AgencyJan 2018 - Jan 2019 (1 year 1 month)I joined Gromo as a Digital Marketing Specialist, where I focused on social media management, paid social campaigns, content marketing, and web design. In this role, I gained hands-on experience creating and implementing strategies that improved client visibility and engagement across channels.
Due to strong performance, I was promoted to Creative Director, taking on responsibility for leading branding, creative execution, and campaign strategy across accounts. This role gave me the opportunity to bridge execution with leadership, guiding projects that delivered both creative impact and measurable business results. - LDigital Marketing ConsultantLee Abernethy LLCJan 2016 - Jan 2018 (2 years 1 month)As an independent digital marketing consultant, I partnered with small businesses across Dallas–Fort Worth to strengthen their online presence and drive measurable growth. I delivered website redesigns, SEO, PPC, and Google Local strategies tailored to each client’s market. My work improved visibility, generated new leads, and boosted revenue across industries ranging from local services to retail. This role allowed me to own the entire marketing process end-to-end, serving as a trusted advisor for business owners.
Education
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- Bachelor's degree, Digital Marketing & Media ArtsUniversity of North TexasI practiced and studied Marketing & Film Making.
Graduated Dec. 2017 - Electric Line-workNorthwest Lineman CollegeJan 2013Learned how to construct and perform maintenance on new and old electric power lines supporting the DFW electric grid.