Digital Marketing and Social Media Specialist
ICW
Jan 2016 - Jan 2024 (8 years 1 month)
• Oversee marketing activities for new product launch campaigns, including strategic planning, project management as well as lead generation through paid media such as SEO, SEM, CRM, and PPC
• Optimize advertising performance through search campaigns management including Google AdWords and Analytics
• Film and edit product videos for engaging visual content and create compelling marketing and advertising campaigns, including retargeting, geo-fencing, PPC, and paid ads
• Maintain collaboration with cross-functional teams including sales, customer service, content creation, and advertising to coordinate marketing activities i.e., tradeshows, meetings, webinars, and conferences to enhance brand visibility, drive higher ROI, and