Kinhung Cheung

Marketing Analytics Consultant

Right Side Up

Apr 2024 - Dec 2024 (9 months)

Freelanced with DoorDash on a variety of data roles, including DashPass Marketing and Occasions verticals. Provided end-to-end support for projects & partnerships including power analysis, A/A testing, pipeline automation, and data visualization for key initiatives and consumer cohort health tracking. Analyzed campaign results via SQL to identify drivers of performance and opportunities to iterate on A/B test structures.

Principal Data Analyst

Scopely

Mar 2022 - Aug 2023 (1 year 6 months)

Analyzed large data sets representing the behavior of millions of online and mobile game players to address strategic and operational business needs. Provided recommendations and conclusions from MMP & mobile game data to shape features, and future product roadmaps. Assisted User Acquisition & Marketing with goal setting, revenue projection, and impact analysis of marketing endeavors. Conducted data reviews and statistical analysis of studio wide projects, including results of A/B testing. Utilized Tableau, Mode Analytics, and Looker for BI related automation and insights.

S

Senior Data Analyst

Oct 2019 - Mar 2022 (2 years 6 months)

Concurrently supported multiple teams to help provide data solutions and automation for key performance indicators and product data. Partnered with key stakeholders to optimally structure and enable reporting, dashboards, and data analysis. Performed complex data investigations into large scale pipelines within Assistant.

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Business Intelligence Analyst

Google via Vaco

May 2016 - Sep 2019 (3 years 5 months)

Achieved SQL Readability, which allows critiquing other stakeholders and submitting scripts into the data silo codebase, as a result of thousands of lines of submitted code. Utilized SQL, Excel, and database knowledge to assist in the adoption and improvement of new workflows via ETL, data analysis, metrics compilation, and automation. Helped stakeholders and partner operation managers resolve day-to-day challenges by delivering innovative and scalable solutions. Performed root cause analysis and dashboard creation across a variety of product verticals. Provided documentation, feedback, and guidance to improve processes and ensure the success of internal workflows.

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Maps Quality Data Analyst

Apr 2014 - Oct 2015 (1 year 7 months)

Performed ad hoc and structured data analysis per policy. Evaluated, assessed, and reported data quality control of escalated tickets. Created and maintained standard responses and processed documentation.

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Data Analyst

Jun 2009 - Feb 2014 (4 years 9 months)

Extracted key information, analyzed and processed data from financial documents and regulatory filings. Created ad hoc reports utilizing SQL and Excel for complex technical client requests. Made recommendations and participated in brainstorming activities related to potential issues that should be addressed that would impact data integrity and product performance. Assisted Data Operations Manager in resolution of data integrity issues through identification, communication and implementation of proposed resolutions utilizing SQL and database management skills Reported, troubleshooted and resolved potential technical issues affecting customer facing software with integration of new data channels. Selected by the COO to pioneer the Government

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