Alichia Sawitoski

I'm currently VP of Client Operations for Goodway Group’s Brand & Commerce team, where I lead operational strategy and cross-functional execution to support our retail partners. My focus is on building systems that scale, streamlining onboarding, and delivering measurable performance through thoughtful, well-structured processes. With 20 years of experience in the marketing and media industry, I’ve held leadership roles across global agency networks and tech startups where I've blended structure with creativity to drive sustainable, insight-led growth. I’m at my best when I’m helping teams work smarter, building clarity from complexity, and shaping operations that make room for both precision and innovation. I believe in balancing logic with imagination, autonomy with alignment, and strategy with soul. My approach is grounded, detail-driven, and quietly future-facing — always with an eye toward making things work better for the people who use them!