Diana Caldera
About
Detail
Field Marketing and Event Leader
United States
Résumé
Jobs
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Event Marketing ManagerIXOPAYApr 2026 - Current (7 months)- Director, Global Field MarketingCentricalSep 2022 - Feb 2026 (3 years 6 months)
- Field Marketing ManagerBenevityApr 2022 - Sep 2022 (6 months)
- Senior Marketing ManagerHiBobJun 2021 - Mar 2022 (10 months)
- Senior Field Marketing ManagerCulture AmpAug 2020 - Jun 2021 (11 months)
- Field Marketing Manager, North America EastCulture AmpSep 2018 - Aug 2020 (2 years)
- Team Lead, Senior Content ProducerArgyleJan 2018 - Sep 2018 (9 months)- Manage Content & Programming for all Argyle CHRO (Human Capital) and CLO (General Counsel) events
- Responsible for general Team Leadership over Argyle Full Day, Custom, and Virtual Events
- General leadership over quality and efficiency of departmental processes, implementations, and procedures
- Review all Argyle Content staff pre-event materials and administer approval - Senior Content ManagerArgyleJun 2017 - Dec 2017 (7 months)Manage content and programming for all CHRO (Human Capital) and CSCO (Supply Chain & Operations) events.
- Content Project Manager - EventsArgyleJan 2016 - Jun 2017 (1 year 6 months)• Develop meeting agenda for conferences, meetings, dinners, and virtual events with 100 - 300 senior-level executive attendees
• Identify trends and meetings topics utilizing primary and secondary market research
• Research, source and recruit qualified professionals for speaking opportunities at Argyle events
• Manage relationships with event speakers; utilize service acumen to create and nurture effective business relationships
• Align needs of clients, members and professional thought leaders with event topical imperatives to facilitate the delivery of content to the target audience that is both relevant and compelling
• Collaborate with internal partners to ensure client needs and deliverables are met
• Ma - HMarketing ManagerHigher Edge Marketing ServicesNov 2007 - Jan 2016 (8 years 3 months)- Client Services Management and Sales Follow-Up with colleges/universities and agencies
- Plan marketing objectives based on client budget and expectations of campaigns
- Collaborate with sales and client services team to develop strategic marketing campaigns
- Create and deliver email campaigns on behalf of clients
- Oversee creation and delivery of online/print advertisements and e-Newsletters
- Manage company sales inventory and fulfillment team updates
- Online Ad publishing and analyze campaign results to clients and sales team
- Network with current/potential clients at conferences and social events
- Social Media and Video button publishing on School Profiles
Education
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- EProfessional Development Certificate, Virtual Event & Meeting ManagementEvent Leadership InstituteJan 2021 - Dec 2021 (1 year)
- ECertificate, Wedding and Event DesignEvent Leadership InstituteJan 2015 - Dec 2015 (1 year)
- ECertificate in Event & Meeting Management Fundmentals, Event and Meeting ManagementEvent Leadership InstituteJan 2015 - Dec 2015 (1 year)
- NNon-Credit, Wedding/Special Event PlanningNew York University School of Continuing and Professional StudiesJan 2014 - Dec 2015 (2 years)
- Bachelor of Business Administration (B.B.A, Marketing ManagementPace UniversityJan 2004 - Dec 2008 (5 years)