Karen Gough

My go to market (GTM) trailblazing skills enable me to explore each organization’s synergistic impact on the overall operational success and then mentor others on the process. I’m an achiever, a creative thinker, and a recognized change agent who fearlessly gathers data, strongly supports innovative actions, and confidently drives the process full circle from conception to successful execution. Helping a business grow is exciting especially when there is innovative building material needing a well-strategized, comprehensive, GTM strategy to achieve integrated smart technology solutions. As I continually meet or exceed GTM marketing and sales commitments, I earn the trust and support from C-level executives to pursue innovative solutions. Where others don’t see a solution, I describe the sales and marketing strategy and execution clearly, resulting in silo thinking transforming into a consensus across functional areas that achieves smart, fast, success ahead of deadlines. “Karen is very good at grasping complex issues and navigating the organization to provide solutions to achieve the goals.” – Stacy Gillen, Executive Sales & Operations Leader Key metrics include: • Redefined and transformed a channel’s GTM strategy for new product solutions, resulting in 30%+ of overall revenue coming from new product innovations • Achieved overall gross margin of 56% on objective of 42% • Shifted commissioning strategy and team execution from 8-12 weeks to under 2 weeks • Led direct and inside sales teams to attain 121% of quota; developed and implemented segmentation strategies that broadened and strengthened the product portfolio There’s nothing more satisfying than sharing the big picture of sales and marketing with others who want to create innovative solutions using new technology to exceed customer expectations. I’m always willing to discuss innovative growth strategy.