Rob Postuma No-BS marketing guy seeks work

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Digital marketing specialist

FanCentro

Jan 2022 - Aug 2022 (8 months)

- Assisted VP Marketing in managing integrated marketing campaigns across offline & online tactics - Assisted in developing & running Zipper Magazine, a digital magazine. Researched & analyzed market trends, competitive offerings, product specifications and target audience - Re-Established & managed social media program across different platforms. Created marketing reports for upper management. Worked creatively alongside team to come up with branding ideas, advertising copy, graphics design & PR Material

Ecommerce specialist - Spare product & lodging

dormakaba

May 2020 - Nov 2020 (7 months)

- Work with VP customer service to transition to merging of 2 sites into 1 combined site. Managing the product catalog & websites ilcostore.com & saflokstore.com - Oversee day-to-day eCommerce activities with a focus on improving the customer experience & online sales. Manage marketing of all products online & conduct the promotional eCommerce marketing campaign. - Create, upload, modify & update all products visible online in the ERP system & eCommerce sites. Maintain business & revenue KPIs using ERP system reporting & google analytics

Content marketing manager

Baseline Telematics Inc

Apr 2018 - Apr 2020 (2 years 1 month)

- Prospect & manage partnerships with telematics service providers & sponsors for drivn.org initiative, a national road safety program aimed at commercial fleets. - Create & manage content & copywriting for company websites: Baseline.io, Drivn.org, City.works & Behaev.io - Product Marketing team member – part of decision-making process for developing Baseline.io products. Create & manage blog content for 4 websites & social media.

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Social media coordinator

Productions TMV Inc.

Oct 2017 - Feb 2018 (5 months)

- Managed Social Media (Instagram, Twitter, Facebook, Tumblr etc.) for an adult entertainment company. Posting unique & creative content across 4 Twitter accounts, Instagram, Facebook, Tumblr, Blog - Part of creative committee, developing ideas for Marketing & Promotion. Recruiting content creators & models for website. Brought @ManyVids on Twitter from 180K to 265K to 5 month period. Brought @MVTransModels from 4.8K to 8K

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eCommerce/Digital marketing consultant & owner

Marketing Beatz Consulting

Aug 2015 - Current (11 years 1 month)

- Consulting/Contract work for online retailers (StrapsCo.com, ShopUnder.com, etc.) - Copywriting & product descriptions (and optimizing product listings for max. impact). Content management & creation, blogging & social media - Social media specialist (Instagram, Twitter, Facebook, Tumblr, blogging etc.) Online marketing for multi-channel eCommerce store retailers. Part of Marketing team re-launching B2C site

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Marketing - eCommerce division

iNetVideo

Jun 2010 - Jul 2015 (5 years 2 months)

- Marketing for an online multi-channel eCommerce store selling movies & video games - Managed & merchandised both iNetVideo.com and iNetVideo.ca store pages. Managed contests & promotions to increase engagement with customers as well as e-mail acquisition - Built landing pages on store website to help increase conversion rates (used both Shopify.com and SLI).Managed & merchandised weekly retail e-mail newsletter to 50,000 member mailing list (using both Mailchimp and Bronto softwares)

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General manager

InfoLink Publications

Jan 1998 - Jan 2009 (11 years 1 month)

- Managed administration & shipping departments. Managed weekly payroll & HR for a 300-person 5-branched sales organization - Sales analysis & report generation. Managed & coordinated "special projects" division (new product development). Promotion & marketing of web-page , as well as maintenance & updating - Customer relations (problems & issues). Managed web content. Copy-writing ads, scripts/sales-pitches, web-page material/information

Rob Postuma

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