Basim Salim

R

Director of Marketing

RIVA

Feb 2023 - Apr 2024 (1 year 3 months)

• Orchestrated multi-channel marketing campaigns (podcasts, social media, paid ads), enhancing Riva's brand presence within the financial services sector and achieving quarterly targets of $1.5M ARR. • Create and execute customized ABM campaigns, determine custom content requirements, and leverage a marketing mix of digital, events, email, and white-glove experiences to hit quarterly MQL targets • Managed content marketing, digital demand gen, and campaign creative teams by coaching and developing existing members and closing talent gaps where needed. • Leverage AI (Artificial Intelligence) tools to enhance, systematize and make processes more efficient for marketing activities. • Managed vendor relationships with content syndicati

Head of Marketing, North America

Dext

Jan 2021 - Dec 2021 (1 year)

• Lead the marketing strategy for North America to generate demand to support sales targets and develop a marketing funnel to drive MQLs to meet sales targets of $8mm ARR • Managed US and Canadian annual marketing budgets of $2mm, optimize marketing programs to improve CPL,CAC and conversion rates • Lead a team of marketing managers, contractors and agencies through managing day-to-day activities, onboarding, mentoring, coaching, and ensuring continued progress on key marketing initiatives • Managed trade, industry partner relationships, regional influencers, and local media to deliver effective marketing in building the Dext brand and story in North America • Liaised with global and local teams in product, sales, digital, brand and

D

Marketing Operations Manager

Discover Permaculture,

Oct 2016 - Oct 2019 (3 years 1 month)

• Spearheaded GeoffLawtonOnline.com website redevelopment, a project that reintroduced the GeoffLawton brand as a thought leader/expert in the permaculture industry. • Set-up, maintain and successfully launched company's flag-ship educational certificate program and generated $1 .5mill at significantly higher profitability in a business with a tight financial situation • Administered all marketing activities and email campaigns that generated 45,000+ web traffic in 2 months. • Built all necessary landing pages, marketing automation emails and website copy for brand initiatives. •

S

Senior Program Manager, Online and Distance Education

Oct 2015 - Sep 2020 (5 years)

• Grew student enrolments by 83% by doubling student enrolments per term, increased annual program revenue by 67% and exceeded term student retention goals achieving over 50% in conversion rates • Achieved over 100,000+ video views, 40,000+ social media impressions and gained over 100,000+ in website traffic via digital advertising and marketing campaigns including live webinars, PPC/SEM and social media • Oversaw development and improvement of creative look and feel of marketing materials to refine customer experience via infographics, photography, typography and other design elements • Collaborated with universities, professional associations and private institutions to provide continuing education programs and courses meeting educ

Q

Director of Marketing and Communications, Online Programs

Qasid Institute,

Sep 2015 - Mar 2020 (4 years 7 months)

• Remodeled and implemented company-wide online marketing program involving converting onsite programs into online programs resulting in 600% increase in online student enrollments • Generated high levels of consumer awareness through digital paid advertising on Facebook, LinkedIn and Google Ads; resulted in further increases in a 50% increase in web traffic within two months • Led functional development of merging onsite and online programs during the COVID-19 crisis and partnered with resulting in retaining 500+ students for summer term • Managed recruitment of 10 new instructors, expanding department from 3 to 20 instructors and initiated training for over 30 instructors on online instruction training

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Basim's behavioral traits
Basim's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.