Lead-level Product Designer specializing in design systems, platform thinking, and zero-to-one products.
I’m a Lead Product Designer who specializes in taking ambiguous, zero-to-one problems and turning them into high-impact products. Whether it’s being the first design hire at a startup or leading strategic initiatives at scale, my focus is always the same: driving measurable business outcomes through deep craft and product strategy.
What I bring to the table:
Zero-to-One Expertise: I thrive in the early-stage chaos, building design functions, systems, and teams from scratch (e.g., Bosch Kitchen Planner, EY’s EOTY targeting tool).
Measurable Impact: I design for metrics, not just pixels. My work has delivered a 19% activation boost at Zoovu, a $300k+ servicing cost reduction at Affirm, and a 60% audit speed increase at EY.
The Technical Bridge: As a full-stack designer comfortable with Figma, Vue 3, and Tailwind, I speak the same language as engineering to ensure high-velocity shipping and design-to-code alignment. Systems Thinking: I build for scale, having architected and maintained design systems at Affirm, CreatorIQ, and Zoovu.
I’ve partnered with everyone from founders to C-level executives at companies like Amazon, TikTok, 3M, and Dyson.
If you're building something new and need a design partner who owns the outcome, let’s talk.
