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Barry Arvie

About

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Growth Marketing Leader
United States
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Timeline

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Job

Résumé

Jobs verified_user 0% verified
  • Starface World
    SR. DIRECTOR OF ECOMMERCE
    Starface World
    Nov 2021 - Mar 2024 (2 years 5 months)
    DIRECTOR OF ECOMMERCE + GROWTH MARKETING, NORTH AMERICA & INTERNATIONAL (Promoted Jan 2023)
    Strategy:
    • Develop 360 strategies to drive brand performance through each digital vertical, ultimately supporting the total Brand (DTC, Amazon, Mass, Drug, Grocery) ($90M).
    • Create Ecommerce and Growth roadmaps with an 18-month pipeline to support the total book of business. Channel Ownership and Management:
    • Amazon: Own full P/L, Sales, Operations, Marketing and International Expansion. +60% Growth YoY
    • DTC: Own full P/L, Lifecyle Marketing (Email/SMS/Affiliate), Site Management, and Web Dev. +10% Growth YoY
    • Digital Advertising: Run 7-Figure Full Funnel Acquisition and Retention Budget across Paid Search, Pa
  • R
    DIRECTOR OF MARKETING, RUGS AND LINENS
    REGENCE HOME
    Mar 2021 - Nov 2021 (9 months)
    • Developed 360 strategies to drive brand performance through each digital vertical (DTC & Amazon) (proj. $5M).
    • Created Brand and Growth roadmaps to launch the brand in market.
    • Responsible for managing a 7-figure budget.
    • Created channel level sales forecasts that were tied to launch KPIs.
    • Optimized campaigns to ensure channel performance is on pace relative to marketing goals
    • Conducted competitive and market research on an ongoing basis to evaluate consumer behavior.
    • Owned digital content calendar and brief in creative assets for each campaign launch.
    • Provided weekly, monthly, quarterly executive sales recaps.
  • H
    SR. ECOMMERCE MARKETING MANAGER, FLAVORED
    Hint Water
    Dec 2019 - Mar 2021 (1 year 4 months)
    • Developed 360 strategies to drive brand performance through each digital channel (DTC, Amazon, Mass, Club, Drug, Delivery, Online Grocery) ($35M).
    • Developed a growth roadmap to generate high quality conversions via paid search/shopping.
    • Responsible for managing a 7-figure budget paid campaigns across all channels (Search, PPC, Banners).
    • Ensured channel level forecasts tied to marketing & business KPIs.
    • Optimized campaigns to ensure channel performance is on pace relative to marketing goals.
    • Promoted a test/learn mindset supporting initiatives in key areas: campaign structure, creatives, audiences, and product placements.
    • Conducted competitive and market research on an ongoing basis to evalua
  • L
    BRAND MANAGER, KVD
    LVMH, KENDO BRANDS
    Mar 2016 - Dec 2019 (3 years 10 months)
    • Developed short/long-term B2B sales and assortment strategies that drove brand performance through each channel of business (Sephora/ULTA/Off Price) ($150M).
    • Responsible for managing the B2B and retail P&L budget and forecast.
    • Partnered demand/supply planning to achieve B2B forecasts; solved for obsolete/overstock inventory.
    • Owned key business documents: promotional calendars, assortment master, sampling budget/strategy.
    • Oversaw seasonal updates from creative briefing to execution; partnered with creative and visual teams.
    • Unique to each retail partner, created/executed 360 product activation plans; partnered with social and digital/retail marketing teams to ensure a strong share of voice for the br
  • Restoration Hardware
    BUYER, OCCASIONAL FURNITURE
    Restoration Hardware
    Aug 2013 - Feb 2016 (2 years 7 months)
    • Omni Channel Merchant with two direct reports ($250 Million).
  • G
    ASSISTANT BUYER
    GUESS JEANS
    Nov 2009 - Jul 2013 (3 years 9 months)
    MERCHANDISE COORDINATOR, GLOBAL MEN'S (Promoted Nov 2011)
    • Vertical merchandising for Men's Accessories and Fragrance businesses (+$200M).