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Barry Arvie
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Growth Marketing Leader
United States
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SR. DIRECTOR OF ECOMMERCEStarface WorldNov 2021 - Mar 2024 (2 years 5 months)DIRECTOR OF ECOMMERCE + GROWTH MARKETING, NORTH AMERICA & INTERNATIONAL (Promoted Jan 2023) Strategy: • Develop 360 strategies to drive brand performance through each digital vertical, ultimately supporting the total Brand (DTC, Amazon, Mass, Drug, Grocery) ($90M). • Create Ecommerce and Growth roadmaps with an 18-month pipeline to support the total book of business. Channel Ownership and Management: • Amazon: Own full P/L, Sales, Operations, Marketing and International Expansion. +60% Growth YoY • DTC: Own full P/L, Lifecyle Marketing (Email/SMS/Affiliate), Site Management, and Web Dev. +10% Growth YoY • Digital Advertising: Run 7-Figure Full Funnel Acquisition and Retention Budget across Paid Search, Paid Social, Display, CTV/OTT, S- RDIRECTOR OF MARKETING, RUGS AND LINENSREGENCE HOMEMar 2021 - Nov 2021 (9 months)• Developed 360 strategies to drive brand performance through each digital vertical (DTC & Amazon) (proj. $5M). • Created Brand and Growth roadmaps to launch the brand in market. • Responsible for managing a 7-figure budget. • Created channel level sales forecasts that were tied to launch KPIs. • Optimized campaigns to ensure channel performance is on pace relative to marketing goals • Conducted competitive and market research on an ongoing basis to evaluate consumer behavior. • Owned digital content calendar and brief in creative assets for each campaign launch. • Provided weekly, monthly, quarterly executive sales recaps.
- HSR. ECOMMERCE MARKETING MANAGER, FLAVOREDHint WaterDec 2019 - Mar 2021 (1 year 4 months)• Developed 360 strategies to drive brand performance through each digital channel (DTC, Amazon, Mass, Club, Drug, Delivery, Online Grocery) ($35M). • Developed a growth roadmap to generate high quality conversions via paid search/shopping. • Responsible for managing a 7-figure budget paid campaigns across all channels (Search, PPC, Banners). • Ensured channel level forecasts tied to marketing & business KPIs. • Optimized campaigns to ensure channel performance is on pace relative to marketing goals. • Promoted a test/learn mindset supporting initiatives in key areas: campaign structure, creatives, audiences, and product placements. • Conducted competitive and market research on an ongoing basis to evaluate consumer behavior. • Manag
- LBRAND MANAGER, KVDLVMH, KENDO BRANDSMar 2016 - Dec 2019 (3 years 10 months)• Developed short/long-term B2B sales and assortment strategies that drove brand performance through each channel of business (Sephora/ULTA/Off Price) ($150M). • Responsible for managing the B2B and retail P&L budget and forecast. • Partnered demand/supply planning to achieve B2B forecasts; solved for obsolete/overstock inventory. • Owned key business documents: promotional calendars, assortment master, sampling budget/strategy. • Oversaw seasonal updates from creative briefing to execution; partnered with creative and visual teams. • Unique to each retail partner, created/executed 360 product activation plans; partnered with social and digital/retail marketing teams to ensure a strong share of voice for the brand. • Partnered with ed
- RBUYER, OCCASIONAL FURNITURERestoration HardwareAug 2013 - Feb 2016 (2 years 7 months)• Omni Channel Merchant with two direct reports ($250 Million).
- GASSISTANT BUYERGUESS JEANSNov 2009 - Jul 2013 (3 years 9 months)MERCHANDISE COORDINATOR, GLOBAL MEN'S (Promoted Nov 2011) • Vertical merchandising for Men's Accessories and Fragrance businesses (+$200M).