Barbara Solano Camacho Marketing Manager | Business Strategy | B2B | P.R. & Key

Field marketing specialist

Oracle

Aug 2022 - Current (3 years 9 months)

- Lead Oracle's strategies in the Retail and Finance industries for Central America, the Caribbean (Spanish and English speaking), Colombia and Ecuador - Influence existing business opportunities in Oracle's strategic accounts through direct and innovative marketing - Implementation and landing of sports marketing strategies in the region such as Redbull Racing F1, Premier League, Golf Tournaments, tennis, among others - Adopting the strategies of Corporation to the demand of the Latin American territory as well as teamwork with my counterparts in Mexico, Brazil, Argentina, Chile, etc - Achieve with KPIs awarded at the beginning of the fiscal year focused on ROI, influence on existing business opportunities, generation of new opport

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P.R. & Key accounts manager

Grupo Babel IT Services & Solutions

Nov 2021 - Jan 2022 (3 months)

- Creation and implementation of strategies for the commercial relationship through public relations and direct marketing in key accounts - Commercial relationship with strategic partners such as Microsoft, Oracle, Huawei, AWS, Appgate, and others.

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Marketing and communication manager

Grupo Babel IT Services & Solutions

Oct 2017 - Nov 2021 (4 years 2 months)

- Creation of traditional and non-traditional strategies to generate business opportunities - Implementation of digital marketing strategies in channels like Facebook Ads, LinkedIn, Google, Web, etc. - 25% increase in business opportunities through marketing strategies. Co marketing strategies with partners like Microsoft, Oracle, Huawei, AWS and others. - Generation of face-to-face and online events for all of Latin America. Integrated marketing strategy for the different regional headquarters of the company (Panamá, Costa Rica, México, Guatemala, República Dominicana, Colombia, etc). - Content strategy implementation for inbound marketing. Moderator and speakers at technology conferences. Annual budget and personnel management. Managem

Trade-Marketing manager

GoPato

Apr 2017 - Sep 2017 (6 months)

- Strategies for brand positioning and loyalty - Activations at points of sale - Digital marketing strategies for ecommerce - Ecommerce maintenance - Sales of the delivery service in shops BTL

Brand representative

PHILIP MORRIS INTERNATIONAL

Mar 2016 - Dec 2016 (10 months)

- Implementation of direct marketing strategies with the final cigarette consumer. - Activations at points of sale. - Database management. - Brand positioning and convincing the end customer - Tours around the country

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Volunteer, Active member

Fundación Cristal Costa Rica

Jun 2012 - Current (13 years 11 months)

- La Fundación Cristal Costa Rica se encarga de velar por el bienestar de las personas con Osteogénesis Imperfecta, una enfermedad que afecta el colágeno de los huesos, imposibilitando el crecimiento y fortalecimiento adecuado de los huesos - Conocidas como personas con huesos de cristal, ya que se fracturan constantemente.

Barbara Solano Camacho

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