Barbara Martinez
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Director of Staff
Calgary, Alberta, Canada
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Director of Staff public Remote experienceOrdrOct 2021 - Current (5 years)• Partner with executive leadership to drive strategic initiatives, aligning company vision with execution across business development, operations, product, and legal
• Lead and coordinate complex, cross-functional projects, ensuring alignment and delivery across high-growth, fast-paced environments
• Play a key role in enterprise deal cycles, including RFP/RFI processes, partnership structuring, contract coordination, and client-facing strategy
• Support legal and commercial workflows, including NDAs, MSAs, and contract negotiations in collaboration with internal and external counsel
• Develop competitive intelligence and contribute to product positioning and roadmap decisions
• Manage and strengthen relationships- Account ManagerTEUNOJan 2021 - Sep 2021 (9 months)Successfully generated leads in the SME segment, leading to a 60% increase in market prospect in Guayaquil during the first contract period. Conducted over 360 sales presentations and follow-up meetings, managing the B2C portfolio for Microsoft products, SaaS, Data Center, and Cyber Security. Facilitated communication between the pre-sales team and clients, leading to over $600K in prospect in the initial six months, and an added $300K to the prospect pipeline after contract extended.
- ASenior Manager Sales Business Development and Legal RepresentativeAlpha Technologies USA Inc. & Alpha Technologies Sp. z o.o. & Alpha IT Consultants Pvt LtdApr 2019 - Jan 2021 (1 year 10 months)• Led market entry and expansion strategy for Alpha Technologies in Ecuador, localizing the company’s digital transformation and IT services portfolio for a new regional market
• Drove business development through targeted outreach campaigns (LinkedIn and email), delivering 70+ in-person sales presentations within the first year and expanding market reach by 30% in under three months
• Generated 5,000+ qualified leads for the US market by designing and executing data-driven growth strategies during COVID, supporting priority business units
• Directed RFP operations by leading a 4-person team, managing 1,200+ segmented proposals within seven months, improving response efficiency and pipeline coverage
• Served as the legal - Key Account ManagerWaykanaJul 2018 - Apr 2019 (10 months)• Built and managed strategic relationships with key B2B clients across major retail and distribution channels, including leading national chains
• Led the launch and commercialization of new product lines, driving brand positioning and adoption within competitive markets
• Owned end-to-end sales strategy and execution, achieving 60% revenue growth within the first year
• Managed the full commercial lifecycle from purchase orders to payment collection, delivery tracking, and coordination with operations to ensure seamless execution
• Developed and executed modern trade channel strategies, strengthening market penetration and increasing product visibility
• Led the marketing function, aligning commercial and promotio - International Key Account ManagerWaykanaJul 2017 - Apr 2018 (10 months)• Drove global business development by creating, presenting, and negotiating commercial proposals across international markets
• Managed the full export lifecycle, including pricing strategy, cost structures, shipping logistics, Incoterms negotiation, and contract review
• Spearheaded entry into the European market, securing strategic partnerships and expanding international distribution
• Expanded US market presence by acquiring key clients and strengthening long-term commercial relationships
• Played a critical role in scaling the company’s international footprint through structured deal execution and cross-border coordination - GFounder and Chief Commercial OfficerGran D Jerky Procesadora y Distribuidora C.ANov 2012 - Mar 2016 (3 years 5 months)Demonstrated entrepreneurship/leadership by opening a niche market in Venezuela, driving business growth. Innovated and developed 14 SKUs from scratch, demonstrating market understanding and product development management. Nurtured relationships with over 35 B2B clients nationwide, expanding the client base and market reach. Participated in over ten outdoor/sports events in the first two years, enhancing brand visibility and customer engagement. Executed B2B and B2C sales, managing price structures, contracts, and delivery
Demonstrated food processing and drying operations know-how by following high-quality product standards and operational efficiency. Organized supply management, monitored traceability, and optimized inventory t - GHead of Sales IIGlobal Market InformaciónOct 2010 - Oct 2011 (1 year 1 month)• Led global sales efforts for Forex and CFD products, driving client acquisition and revenue growth across international markets
• Acted as a trusted advisor to clients, providing real-time insights on financial markets, macroeconomic trends, and investment opportunities
• Built and managed a high-performing sales team, including call center operations, optimizing performance through coaching and data-driven oversight
• Owned the full sales lifecycle, from prospecting and conversion to client retention and account growth
• Strengthened client engagement through a consultative approach, combining market expertise with strategic relationship management
Education
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- UComunicaciones IntegradasUNIMETFeb 2010 - Feb 2011 (1 year 1 month)
- Licenciada Estudios InternacionalesUniversidad Central de Venezuela