Balakrishnan Easwaran

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Product Manager

DIGIOTECH SOLUTIONS

Apr 2022 - Jun 2023 (1 year 3 months)

• Revised pricing models for platform licensing, boosting revenue by 12% through strategic adjustments and market-aligned structures. • Collaborated with sales and marketing teams to strategically position platform licenses, resulting in a 15% increase in market share against competitors. • Led end-to-end product development in SDLC and technical support, enhancing operational eficiency and customer satisfaction. • Ensured seamless integration of SMS, email, and call distribution platform, streamlining communication channels and improving user experience. • Empowered sales, account, and project teams through effective training, contributing to a 75% increase in product understanding and sales effectiveness. • Developed a comprehensive

Product Specialist

Springboard

Apr 2021 - Mar 2022 (1 year)

• Established and refined processes for customer setups and technical support, reducing setup time by 80% and enhancing overall service quality. • Collaborated with the Sales team, facilitating new sales and renewals for platform products, resulting in a 7% increase in revenue. • Led a strategic overhaul of internal communications, implementing a content management system (CMS) with wordpress resulting in improvement in team collaboration and information flow.

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Product Support Specialist

Jul 2020 - Mar 2021 (9 months)

• Oversaw analytics and reporting, providing valuable data to the sales team, contributing to the improvement in decision-making and customer engagement. • Innovated user training materials, simplifying complex technical concepts and improving internal and external onboarding processes time by 80%.

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Senior Executive - Product Management

Dhyan Networks and Technologies

May 2016 - Jun 2020 (4 years 2 months)

• Played a key role in evaluating and developing new platform product opportunities for the MVP of StreetMan. • Aligned web CMS with the software development life cycle, optimizing processes and improving overall eficiency. Quality Assurance Engineer • Supported digital postcards and microsite products, ensuring flawless distribution, testing, and reporting, leading to improved product performance. • Played a key role in reconciling sales, costs, and invoices for products, ensuring accuracy in transactions

Balakrishnan Easwaran

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