Loren L.

Growth Coach & Mentor

Future Founders

Aug 2022 - Aug 2023 (1 year 1 month)

Growth coach & mentor for Startup Bootcamp, designed to help 18 to 30-year-olds turn ideas, passions, and side hustles into functioning businesses. Future Founders is building the nation’s largest inclusive community of intentional young entrepreneurs and entrepreneurial-minded leaders.

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Director of Channel Partnerships

May 2022 - Feb 2023 (10 months)

Consultant to 1871; helping create the strategy and model for channel partners, locally and globally.

Founder

Companion Candles

Oct 2021 - Current (4 years 10 months)

Companion Candles is on a mission to ensure fragrance is healthy for all, including our four-legged friends. This is why we don't use any paraffin, phthalates or preservatives in our candles + donate a portion of each sale to an animal welfare charity. All candles are made in small batches with a coconut-soy blend wax and the highest quality fragrances available. Our scents are inspired by the delicate moments with our favorite companion by our side. Loved by: The Today Show, Good Morning America, theSkimm, Forbes, Buzzfeed, Well + Good, Coveteur and many more.

Senior Partner Program Specialist

HERE Technologies

Feb 2020 - Apr 2022 (2 years 3 months)

- Own and produce excellence programs and strategy for the HERE Global Partner Organization including the Partner Portal, Partner Webinars and communications plans - Primary POC between the Global Partner Program Team and Regional Partner Sales Teams; reduce the time to revenue for new Partners and increase the volume of business with existing Partners - Develop and monitor metrics to measure the effectiveness of the HERE Partner Program and go-to-market effectiveness and suggest necessary changes - Create and maintain collateral including pitch decks, one-pagers, brochures, newsletters and social media posts for the Partner Program

Senior Associate of Growth & Strategic Initiatives

Grubhub

Apr 2018 - Feb 2020 (1 year 11 months)

- Built, tested & executed product marketing plans for Grubhub acquisitions & partnerships, including Eat24 & Lyft - Worked cross-functionally among Grubhub teams including Operations, Finance, Sales, Creative, Brand, Research, Legal, Data, PR & SEM to make go-to-market decisions - Managed team budget; prepared & delivered marketing & promotional spend forecasts to executives weekly - Led, created, executed & audited new go-to-market strategies to support Grubhub’s expansion to 300+ markets; drove steady YoY new diner lift & revenue growth - Collaborated across Grubhub Finance & Data teams to measure results of A/B marketing tests through ROI analysis via Google Analytics & Tableau

Partnership Specialist

SpotHero

Jun 2017 - Apr 2018 (11 months)

- Identified, closed & managed a portfolio of 200+ clients across the nation for SpotHero including SXSW, Bank of America Chicago Marathon & Tribeca Film Festival, contributing to a 115% increase in Partnership GMV YoY. - Formed & ran the SpotHero National Young Leaders Events Series, which featured sessions with entrepreneurs who shared stories, expertise & advice with junior employees - Worked alongside Sales & Operations Teams to produce a pipeline of qualified leads via data, Looker & Salesforce to expand the SpotHero brand - Developed & implemented strategy to grow expansion markets; led to 11,000% YoY growth - Member of the Culture Committee; actively drive the process of developing SpotHero values, vision and mission via company eve

Local Partnership Coordinator

SpotHero

Jul 2016 - Jun 2017 (1 year)

- Collaborated cross-functionally with SpotHero teams to improve processes, communications and overall customer partnership experience. - Drove awareness of brand as well as new driver acquisition. Supported the marketing team and local General Managers with marketing initiatives.

Global Communications & Brand Marketing Associate

Starcom

Jun 2015 - Jun 2016 (1 year 1 month)

- Helped lead internal and external communications across all four SMG brands and assisted in driving all four companies presence through management of the different brands across press, industry events and organizations and social media including Advertising Week, Chicago Ideas Week, Cannes and CES. - Collaborated on industry-led submissions, including MediaPost’s “Agency of the Year”, which SMG won, as well as researched upcoming advertising/media conferences and actively pitched SMG executives and clients as speakers. - Compiled and wrote monthly press reports and participated in public relations projects including video production, publication pieces and live events. - Member of the internal mentorship program and employee volunteer

Global Communications & Brand Marketing Intern

Starcom

May 2014 - Aug 2014 (4 months)

- Compiled and wrote monthly press reports and participated in public relations projects including video production, publication pieces and live events. - Produced content for and monitored company’s and upper level management’s social media accounts. Researched and built potential media buying plans for ESPN's new 2014 College Football Playoff. - Pitched and secured multiple press hits, most notably in the Chicago Sun-Times. - Assisted in handling logistics and planning internal company events including SMG's 14th Anniversary and Ad Age MediaBuzz: Agency Showdown.

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New Business & Corporate Communications Intern

Havas Chicago

Jun 2013 - Aug 2013 (3 months)

- Flown to NYC as the only intern to participate in pitch creation for DISH network. Used creative skills to quickly analyze client needs and help organize team thoughts. - Conducted research and competitive analysis and facilitated completion of RFPs and RFIs for clients including DISH network, Citi Bank, Reynolds and Babybel. - Partnered with key senior leaders throughout the pitch process to develop timelines, manage logistics and provide thought leadership. - Created and maintained weekly internal agency and network newsletter, managed agency events and coordinated communications across the Havas global network.

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