C
CJ Pendleton
CJ Pendleton
About
Detail
Chief Strategy Officer @ Matrixx CPG
Denver, Colorado, United States
Matrixx works exclusively with some of the best CPG brands in the industry to execute thoughtful and effective multi-channel retail marketing programs, including in-store, in-home, digital incentives, retail media networks and more.
How?
- An obsessive attention to detail
- A deep understanding of the nuance and intricacies that each retailer, category and brand present
- A scrappy attitude
- A passion for creative thinking and problem solving
- Valuing the success of our clients’ products as much as if they were our own
When I’m not working, I am an avid skier, cyclist, and rock climber - but more often than not you'll find me staking out the nearest taco stand! I love to cook, entertain and travel.
Specialties:
Shopper Marketing – Deep understanding of the ever-changing CPG retail landscape... We create integrated, multi-channel shopper strategies unique to individual retailers or shopper types that connect with and engage consumers in meaningful ways that actually drive sales.
Digital Offer Planning and Management – Inmar, Neptune, Quotient, Ibotta, Catalina, RevTrax, PromotionPod, C51... We understand when and where each technology provider can be leveraged most effectively.
Digital Advertising – Retail Media, DOOH, Programmatic, Search, Paid Social, Video... We help our clients develop strategic media plans to balance reach, engagement and maximum impact.