Pedro Rodríguez

SEO Analyst

AstraZeneca

Feb 2022 - Current (4 years 6 months)

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Search Engine Optimization Specialist

Wishpond TSXVWISH OTCQXWPNDF

Jun 2021 - Feb 2022 (9 months)

My main activities are to manage and create the SEO strategy for a wide number of clients. Perform keyword research, content proposals, on-site SEO, fix technical issues, keep track of organic keywords.

Search Engine Optimization Specialist

Placeit

Oct 2019 - Feb 2021 (1 year 5 months)

My main activities were to prospect and achieve backlinks to the site, positioning relevant terms and keywords for the company, and increasing the organic traffic and google ranking.

Marketing Manager

Intersog

Jan 2019 - Sep 2019 (9 months)

I am responsible for creating and applying a robust marketing strategy using a wide range of media and tools to achieve the different objectives traced by the company, such as lead generation and brand awareness. My activities include managing SEM campaigns, SEO activities, KPI's control and analytics; as well as developing creative concepts and content for social media, blog posts and brand awareness actions such as sponsoring events of interest for our target audiences.

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Marketing Manager

ganabet

Jun 2018 - Dec 2018 (7 months)

Manage the main activities for customer retention, mostly using digital marketing strategies such as email marketing, landing pages and external communications. Analysis and control of KPI's. Customer segmentation and promotional strategies.

Campaign Manager

Hewlett Packard Enterprise

Aug 2013 - Nov 2017 (4 years 4 months)

My main responsibilities were the development of global advertising campaigns, working along an external agency, stakeholders and product managers, for mostly digital media. Along this, my activities included the creation of templates and other tactics for internal communication, the creation and editing of different advertising tactics for print and digital media, management of web sites, project manager for several projects, branding expert, recollection, analysis and presentation of metrics for decision making and client support. Main achievements: • I developed successful advertising campaigns at a global level, working along multifunctional and multicultural teams, for various portfolios of products and services, helping increase the

Marketing Coordinator

Software Allies

Jan 2013 - Aug 2013 (8 months)

I was responsible of the creation of advertising campaigns, mainly on digital media and emailing, using tools such as Hootsuit, Salesforce, SEO & SEM; control and management of AdWords strategies, community manager, copywriter, talent recruitment, support on different events; and along with the design team, we created a completely new image and branding for the company. Main achievements: • I directed the restructuration and created the new strategy for the company’s participation on social media, achieving an important increase in the brands presence and participation, creating a bigger community and a higher rate of visits to the company web site. • I worked on the design of the new company image, creating a refreshed logo, voice and gen

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Creative Marketing

MindSeed Strategy Consulting

Nov 2011 - Jun 2012 (8 months)

The development of advertising campaigns and promotional strategies was my main activity, for traditional, digital and BTL media. Along with this, my responsibilities included client prospecting, market research, events creation, community management and copywriter. Main achievements: • I created complete marketing plans, including advertising and promotional strategies, for a private school that surpassed their goals, increasing the brand presence and the expected number of alumni registered. • I created promotional and advertising strategies in traditional, digital and BTL media, with a very fixed budget for a local night club, achieving their objectives and increasing their results.

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Jr Creative

MIA Creativos

Aug 2009 - Jun 2011 (1 year 11 months)

My main activities were the creation of creative concepts for advertising and promotional strategies, campaign control for traditional media, print and BTL, media selection, community manager and copywriter for different advertising tactics. Main achievements: • I generated creative and innovative advertising campaigns for a wide variety of clients and companies, managing to achieve their goals but also helping position our agency as the best one in the state regarding advertising and creativity.

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