Alex Banks

Member Board of Directors

Guitars Over Guns

Nov 2025 - Current (1 year)

Fractional Head of Sales / GTM Advisor

Redondo Advisory

Jan 2020 - Current (6 years 10 months)

Helping startups/scaleups in the US and LATAM with GTM strategy, defining ICP and key personas, building out sales motions & playbooks, fine-tuning positioning & messaging, enterprise deal support, pricing & packaging, sales org buildout, revenue predictability & pipeline management, and the adoption of sales intel, productivity, & AI tools. Clients across SaaS, data/analytics, consumer insights, market research, data quality, talent/creator marketplaces, & non-profit organizations. Hablamos Español. Falamos Portugues.

SVP Sales & Partnerships, Americas

System1

Mar 2024 - Nov 2025 (1 year 9 months)

Led revenue growth and go-to-market strategy across the US and LATAM for a global data and analytics business. - Drove 49% YoY revenue growth in the US through enterprise new business and strategic account expansion (FY25 annual report here: https://tinyurl.com/4jyztt8s) - Responsible for nearly half of the company's $45M in annual revenue - Served as a hands-on, quota-carrying leader, actively leading strategic deals and working shoulder-to-shoulder with the team on pipeline creation and execution - Built and led a high-performing Americas regional sales organization, including ICs, BDRs, and first-line leaders - Designed and implemented s

SVP, Sales & Partnerships

TVision

Jan 2022 - Dec 2023 (2 years)

Owned global go-to-market strategy for an AI-powered SaaS and data platform, focused on enterprise clients and strategic partnerships. - Operated as a player/coach leader with individual quota responsibility, directly closing and expanding strategic enterprise accounts - Led new business and expansion across large enterprise clients while supporting team execution on complex deals - Built and scaled global partnerships to extend market reach and accelerate growth - Managed team and personal revenue targets, consistently delivering against aggressive quotas - Expanded international footprint through strategic market entry initiatives - Contributed to category awareness through executive engagement and industry thought leadership

Head of Sales

Vyond

Jan 2019 - Jan 2021 (2 years 1 month)

Led global sales organization during a period of rapid growth and enterprise expansion. - Acted as a hands-on sales leader, directly supporting key enterprise deals while building and scaling the broader team - Scaled revenue significantly through enterprise-focused GTM strategy - Built and developed a multi-layered team across new business, account management, and operations - Established repeatable outbound and pipeline generation processes - Improved sales productivity and consistency through structured playbooks and incentive design

Vice President, Enterprise Sales

Comscore, Inc.

Jul 2015 - Jan 2019 (3 years 7 months)

Led global enterprise sales and customer success across a portfolio of strategic, multi-million-dollar accounts. - Managed a $40M+ ARR global portfolio, driving consistent double-digit YoY growth across key enterprise accounts - Operated as a hands-on, quota-carrying leader, directly owning and expanding a set of strategic global accounts while leading team execution on complex MarTech, AdTech, and audience/campaign measurement deals - Led a ~10 person sales and customer success organization, supporting large-scale enterprise relationships across multiple regions - Drove expansion within top-tier enterprise clients through land-and-expand strategies and long-term partnership development - Personally carried a multi-million-dollar annual quo

VP of Sales, LATAM & General Manager, Brazil

Comscore, Inc.

Jul 2008 - Jul 2015 (7 years 1 month)

Built and scaled the Latin America business from early-stage to a multi-million-dollar regional operation, with full ownership of revenue, strategy, and market expansion. - Grew regional revenue from $250K to $15M+ ARR in 6 years, establishing a strong market presence across LATAM - Acted as a player/coach leader, directly driving key deals and market expansion efforts while building and leading regional teams - Launched and scaled the Brazil operation to $5M+ ARR, including hiring and developing a 15+ person cross-functional team - Owned full P&L and go-to-market strategy across multiple countries, adapting approach to diverse market dynamics - Established competitive positioning in a highly contested landscape, winning enterprise clients

Director of Business Development, Latin America

The Economist

Jun 2000 - Jun 2008 (8 years 1 month)

Led regional business development across LATAM for research, data, and advisory services (EIU). - Direct sales to governments, financial institutions, and multinational corporations while also building and managing a network of pan-regional channel partners and strategic alliances - Drove growth across subscription services (data & analysis), bespoke research, and advertising and sponsorship revenue streams

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Alex Banks

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