Bernardo Carvalho Wertheim

CEO

The Bridge Social

Jan 2023 - Current (3 years 5 months)

G

Generation Board Advisor

Feb 2022 - Current (4 years 4 months)

R

Founder & CEO

Región Metropolitana

Mar 2017 - Current (9 years 3 months)

Senior Manager (User

Accenture Interactive

Jan 2017 - Oct 2018 (1 year 10 months)

Leadinga team of 25 User Experience, UI, Researchers and Designers on a variety of pitches. Promoted from Contractor to Senior Manager in 6 months. Responsible for team hiring, training & development. Running workshops on client site, project management, user testing and 360 mobile user experience powered by A.I. Results: Winning over U$ 15 MM worth of Pitches and Retained Procurement with Financial Services institutions in Chile and Argentina. Project Banco Estado recognized as Shortlist: Accenture Client Management Awards.

Project / Account Director (Consultant)

McCann Santiago

Jul 2016

Leadingthe LATAM airlines account for a mobile-first social campaign covering the region's 5 key markets: Brazil, Chile, Argentina, Colombia and Uruguay.

Entrepreneur & Founder

Start-Up Chile

Mar 2016 - Sep 2016 (7 months)

Receiveda seed-round of investment from Latin America's largest Accelerator: Startup Chile with my company: The Bridge http://startupchile.org/

F

Freelance Social Strategist/Account Director

Jan 2016 - Aug 2016 (8 months)

Senior Project Lead (LATAM)

OLIVER Agency

Jan 2016 - Jul 2016 (7 months)

Runningthe ACE/Chubb Insurance global account - LATAM

S

Senior Project Consultant

Sep 2015 - Jan 2016 (5 months)

Product Manager (Consultant)

CasaDigital

Mar 2015 - Aug 2015 (6 months)

Manage the ideation, technical development, and launch of innovative products. Establish shared vision across the company by building consensus on priorities leading to product execution. Drive product development with a team of engineers and designers. Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction. Define and analyze metrics that inform the success of products. Understand client strategic and competitive position and deliver products that are recognized best-in-class.

New Business/Account Director (Brand

YDreams

Feb 2014 - Mar 2015 (1 year 2 months)

Newbusiness development for the São Paulo office. YDreams designs state-of-the-art connected and interactive environments and objects (Internet of Things, Ambient Intelligence, Ubiquitous Computing) for industries like Retail, Media, Entertainment, Healthcare, Oil & Gas, Education, among others. Present in Portugal, Spain, USA and Brazil. Learn more (the bank of the future story): http://youtu.be/JssC6I3Tbzg. CannesFestival 2013, Turkey, Singapore, Tokyo and lived in Sydney.

T

Traveller

Jun 2013 - Jan 2014 (8 months)

Various Discovereddifferent cities, met old and new friends. Collaboratedon a few international projects. Learned to surf and experienced exotic cultures.

N

NBS Projects Director

May 2012 - May 2013 (1 year 1 month)

In addition to overseeing all special projects of the agency, the challenge was to review processes and implement a new integrated operating structure with particular attention to the digital area. The position encompassed accounts such as Coca-Cola, Oi, CCAA and Club Med Responsibilities: ·Act as leader for the company so that it reflects my own knowledge and ambition. ·Drive the development of accounts so that they grow meeting both the needs of the client and the commercial opportunities. ·Broad perspective of the marketing landscape, and demonstrating a deep understanding of digital marketing to clients. ·Ensure service levels are maintained at their current high level. ·Leadership of new business opportunities for clients in digit

Head of Digital

Red Ant

May 2011 - May 2012 (1 year 1 month)

Red Ant Brasil is part of the Red Ant group of companies, an international group focusing on digital strategy through all digitally connected mediums (including web, mobile and video). Head of Digital spearheading growth in the Latin American market and to co-ordinating opportunities for existing brands. The role Ensure that the agency continues to grow and evolve digital opportunities in Brasil and to liaise with the rest of the group to deliver leading edge digital strategies and services. ·Develop new client opportunities and broaden existing relationships to achieve growth ·Specify and ensure delivery of quality services to clients ·Maintain strong relationships with clients to guide them along best practice digital channels ·Mainta

Head of Digital, Business Development

Bravo Media

May 2009 - Apr 2011 (2 years)

Leadinga digital production agency with offices in Rio de Janeiro and London simultaneously, with a team of designers, programmers, account handlers and multiple partners across South America and Asia. Responsibilities: ·Program Management ·New Business ·Revenue control ·Hiring ·Setting up new partnerships Successfully delivered a variety of digital interactive projects for Billy Elliot the Musical, Hairspray, Zorro, Healthspan Nurture amongst others.

Project Manager (Contract)

DDB

Mar 2009 - May 2010 (1 year 3 months)

Keyclients included: Volkswagen, Star Alliance and Yahoo. ·Scoping, Budget and Schedule planning for Digital Comms, Microsites and Campaigns. ·Handling all aspects of digital production. ·Training and consulting to internal staff on digital aspects of all projects. Created a solid relationship with senior partners, references available upon request.

D

Project Coordinator

Digitas London

Feb 2007 - Mar 2009 (2 years 2 months)

Managedthe Shell.com £2 Million rollout of it new country sites, business sites, Shell Motorsport, Lubricants and Retail amongst others. 20+ Key stakeholders management, multiple activities for a global account with new CMS web solution scope, design and roll-out for 100 markets. Setting stakeholder and client expectations, whilst coordinating activities and maintaining the lines of communication between all parties, agencies and individuals involved in the projects. Also: ·Running the client meetings, pitches and presentations at HQ in the Netherlands. ·Working under project Director to run daily workstreams; global website, existing comm's activity, operational and team duties ·Organising daily tasks for booked and trafficked resources

B

Transmissions Controller

Bloomberg Web/TV

Jun 2004 - Feb 2007 (2 years 9 months)

LIVETV audio, graphics and media operator, 5 European Languages. Global transmissions digital control, monitoring and maintenance. Taking part in producing live interviews broadcasts on Bloomberg European, Us and Asia channels, working along production, engineering, presenters and journalist crew to deliver real-time news 24/7 day and night shifts. Responsible for design, administration and updating of the Bloomberg Multimedia Training Website. Creating online marketing strategy and promoting Bloomberg Television Operations as a potential employer for graduates and experienced professionals. Preparing and participating in career fairs, and conducting presentations and guided tours. Responsible for the administration and updating of various

Bernardo Carvalho Wertheim

About

Detail

Timeline

Résumé