Joel Evey

VP, Brand

Cohere

Mar 2026 - Current (6 months)

P

Principal

Pathhco

Feb 2013 - Current (13 years 7 months)

Specializing in branding, strategy and creative direction.

Senior Creative Director, Global

Grailed

Mar 2024 - Jul 2025 (1 year 5 months)

Led creative vision, brand strategy, and multi-channel storytelling for a global fashion marketplace Directed all aspects of campaign development—concept, art direction, and execution—for digital, social, video, and experiential Managed and developed a high-performing creative team, nurturing talent and fostering a collaborative, innovative culture Oversaw creative budgeting, resource allocation, and project prioritization to maximize team impact Built and scaled partnerships with brands, agencies, and external freelancers to drive growth and brand equity Collaborated cross-functionally with marketing, product, and executive teams to align creative output with business goals Drove creative process improvements, workflow optimization,

Creative Director

Grailed

Jun 2021 - Mar 2024 (2 years 10 months)

Creative Director - Messenger

Facebook

Apr 2020 - May 2021 (1 year 2 months)

Senior Creative Director - Global Studio

Gap

Oct 2017 - Mar 2019 (1 year 6 months)

Director of Brand, Print, Store, & Social Marketing Creative Teams

H

Design Director (Freelance)

Hearst Digtial Media Sweet

Jul 2017 - Sep 2017 (3 months)

Oversaw the redesign and implementation of Sweet, a Hearst owned, teen focused Snapchat property.

Freelance Art Director

Need Supply Co

Apr 2016 - Mar 2017 (1 year)

Responsible for all areas of creative. Website, Ecomm & Editorial Photo Direction, Graphic Design, Packaging & Storytelling.

V

Guest Critic & Lecturer

Various Schools

Nov 2011 - Jan 2020 (8 years 3 months)

Adjunct faculty and guest lecturer.

Art Director

Urban Outfitters

May 2011 - Jul 2014 (3 years 3 months)

Print Art Director - branding, catalog, packaging, printed materials.

Sr Designer

Urban Outfitters

Mar 2010 - May 2011 (1 year 3 months)

Designer

Nixon

Feb 2009 - Feb 2010 (1 year 1 month)

Campaign concept and execution, photo direction, apparel graphics, catalogs and lookbooks.

Designer

California Institute of the Arts

May 2006 - Aug 2007 (1 year 4 months)

Seasonal designer for the CalArts office of public affairs.

Freelance Designer

TBWACHIATDAY

May 2006 - Jun 2006 (2 months)

Worked for the Media Arts Lab on the Apple account.

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