Gabriel Zampieri
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Growth Marketeer with 10 years of experience in Paid Search, Paid Social, SEO, and Analytics
Florianópolis, Santa Catarina, Brazil
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Full-time jobs
Résumé
Jobs
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Growth Marketing ManagerImageXApr 2026 - Current (7 months)Technology & web provider with a global reach, helping brands worldwide, such as Stanford University, YMCA, and Apple, to architect complex technical solutions and create meaningful digital experiences.- Sr Digital Marketing StrategistInterActive Financial Marketing GroupFeb 2025 - Nov 2025 (10 months)Leading PPC strategy and optimization across multiple auto finance brands, generating high-volume lead acquisition nationwide. - Managed $4M lead generation budget across Google Ads, Microsoft Ads, and TikTok Ads, including search, video, display, and social ads for auto finance and new cars in the United States. - Restructured TikTok Ads account, leading to a CPL decrease of +50% through A/B testing. - Implemented audience segmentation based on RPL metrics, driving RPL up by 30% through tailored geo-targeting on Google Ads and Microsoft Ads. - Spearheaded an SEO audit for a new car website, identifying and resolving 9+ technical issues. - Built an AI Agent that sped up 5x the launching of Search campaigns for the new cars vertical.
- Digital Marketing ManagerWishpond (TSXV:WISH)Jan 2023 - Jan 2024 (1 year 1 month)Marketing-focused publicly traded holding with 6+ companies reaching $20M+ ARR. - Spearheaded growth marketing initiatives, including targeted ad campaigns and user segmentation, driving a 10% increase in MRR. - Designed and implemented a subscription-based business model, leveraging upselling techniques, resulting in a 406% increase in ARPU. - Managed cross-functional collaboration between Marketing, Product, and Customer Success teams to optimize user onboarding, driving a 47% growth in Active Users. - Deployed a Customer Success framework, incorporating personalized account management and retention campaigns, achieving an 86% Revenue Churn reduction.
- Performance Marketing ManagerLift VenturesAug 2021 - Jan 2023 (1 year 6 months)Startup Studio and Venture Investments company with 7+ products reaching at least 10M+ users. - Managed Google Ads leading a 1.3K% increase in monthly sales with an 18% improvement in ROAS. - Established Google Ads as a sustainable channel representing +25% of monthly new income revenue for the company's #1 product. - Champioshioned Google Analytics implementation in 3 products with +3M monthly users summed. - Collaborated on CRO A/B tests with the Product team and CRE consultants.
- Sr Project Manager (Product Owner)SeasonedMar 2020 - Aug 2021 (1 year 6 months)Seasoned é uma empresa de desenvolvimento especializada no mercado dos EUA e ajuda fundadores de startups ousados a terem sucesso. - Liderei uma equipe de desenvolvedores e designers no SuperSummary.com e TheClearCut.com. - Colaborei como Product Owner nas fases de lançamento e pós-lançamento de um produto com +1M usuários mensais. - Liderei a descoberta de novos recursos com fundadores de startups e múltiplos stakeholders.
- Sr Paid Media Specialist (Google Ads & Meta Ads)Hostinger InternationalAug 2017 - Dec 2019 (2 years 5 months)Empresa de hospedagem web com crescimento mais rápido na Europa com 1000+ funcionários. - Colaborei na gestão de um orçamento de mídia paga de +1M de dólares em +20 países. - Aumentei a receita mensal de PPC em 287% em um ano gerenciando campanhas de Pesquisa Paga, Display, Vídeo e Anúncios Sociais para a filial BR. - Realizei pesquisas de palavras-chave que gerou +473K novos usuários orgânicos mensais. - Acelerei a estratégia de expansão global de PPC em +9 países lançando novas contas e realizando pesquisa de mercado de PPC. - Coordenei projetos de SEO para auditorias técnicas, otimizações on-page e construção de links.
- NMarketing Assistant (Paid Media)NoxCarSep 2016 - Sep 2017 (1 year 1 month)Concessionária de carros que vende carros novos e usados para todo o país. - Aumentei as vendas de carros de leads 3x executando campanhas de Mídia Paga em Pesquisa Paga, Display, Vídeo, Facebook e Instagram. - Liderei a estratégia de SEO e criação de conteúdo gerenciando escritores freelancers. - Implementei um processo de Desenvolvimento de Vendas usando um CRM para +20 representantes de vendas.
- DDigital Marketing InternSep 2015 - Oct 2016 (1 year 2 months)Agência de marketing digital baseada em dados. - Aumentamos a receita online do Meu Cantinho Barbecue 4x gerenciando campanhas de Mídia Paga. - Liderei a criação de conteúdo de mídias sociais para +20 PMEs gerenciando uma equipe de redatores e designers. - Planejei a estratégia de Inbound Marketing para o lançamento de 4 novos produtos de um cliente empresarial usando Mídias Sociais e Email Marketing.
Education
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- Pontifícia Universidade Católica do Rio Grande do Sul — Master of Business Administration - MBA, Marketing, Branding, anPontifícia Universidade Católica do Rio Grande do SulJan 2025 - Current (1 year 10 months)
- Reforge — Growth MarketingReforgeJan 2022 - Current (4 years 10 months)
- Reforge — Growth SeriesReforgeJan 2022 - Current (4 years 10 months)
- Universidade Federal de Santa Catarina — Bacharelado, Ciência/Estudos da InformaçãoUniversidade Federal de Santa CatarinaJan 2018 - Dec 2024 (7 years)