K

Kat Whalen

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San Francisco, California, United States

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Jobs verified_user 0% verified
  • R
    Marketing Design Lead
    Resilience Lab Inc.
    May 2023 - Nov 2023 (7 months)
    • Developed strategy for, managed, and executed full brand identity redesign and website redesign • Successfully pitched new brand system and migration to Webflow to leadership and other stake holders for buy-in • Created new Webflow/Figma web component library, speeding up design and development turn around by 3 weeks per page • Designed investor pitch decks, sales pitch decks, sales one-pagers, product pages • Iterated with Marketing Director on landing page variants to increase client pipeline • Iterated with Sales Development on sales collateral
  • Jane Technologies, Inc
    Senior Brand and Marketing Designer
    Jane Technologies, Inc
    Nov 2021 - Jan 2023 (1 year 3 months)
    • Founded and led Brand & Visual Design • Strategized, iterated, and pitched to leadership the company's first brand design system from the ground up. • Visual identity system positioned Jane as the premier cannabis marketplace for dispensaries, brands, & individual consumers • Executed rebrand rollout by collaborating with Leadership, Marketing, Sales, and Product • Redesigned all company webpages • Designed Sales Enablement assets including one-pagers, presentation decks, event collateral • Designed investor pitch decks for Leadership • Art Directed first campaign for the iOS app launch & new brand rollout. • Executed copywriting for all assets produced (no writers on staff)
  • Square
    Visual Interactive Designer
    Square
    Nov 2019 - Nov 2021 (2 years 1 month)
    • Created extensive, on-brand, high-performing ad sets for paid social: Square Online for Retail, Square Online for Restaurants, Weebly, Holiday 2020 Campaign, Square Online Checkout • Designed marketing web pages from concept to final execution for Square Online for Restaurants, Square Online for Retail, Square Online Checkout, Square Online Checkout's Buy Button feature • Designed email drip campaigns for Square Online and Square Online Checkout existing and pro spective users • Designed and art directed paid social videos for Square's instagram
  • K
    Freelance Visual Designer
    Kat Whalen Studio
    Aug 2018 - Oct 2019 (1 year 3 months)
    Client: • Created large sets of emails for drip campaigns, paid social ads • Designed educational product materials: interactive eBooks, infographics • Designed Sales Enablement assets Client: Pique Tea • Designed modular system for landing pages • Designed email marketing assets, assets for brand affiliates, paid social Client: Zero Financial ◦ Created a system of web components for their new CMS build and future site pages Stakeholders
  • Tally
    Contract Marketing Designer
    Tally
    Apr 2018 - Aug 2018 (5 months)
    • Evolved brand aesthetic & website redesign including UI kit and style guide • Established library of web modules for growth marketing pages • Designed ads, internal swag, & sales enablement decks
  • DoorDash
    Contract UI Designer
    DoorDash
    Dec 2016 - Jun 2017 (7 months)
    • Designed post-checkout visual/interactive experience for iOS. • Designed UI for net-new in-app features • Designed swag, sales enablement decks
  • NerdWallet
    Product Designer
    NerdWallet
    Aug 2015 - Oct 2016 (1 year 3 months)
    • Redesigned Mortgage Calculation tool, Small Business tool and Broker Matching tool. • Designed net-new Vertical Content Hubs for 11 different business verticals • UI design for Nerdwallet's first iOS app and first mobile style guide.
Education verified_user 0% verified
  • California Polytechnic State University, Pomona
    Art & Design Graphic Design BFA
    California Polytechnic State University, Pomona
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