Maria Desiere

Maria Desiere is Senior Marketing Manager for the DACH business of Israeli HR tech developer HiBob. She has been responsible for the brand and product communication of HiBob and its HR platform Bob since 2022, as well as for the analysis of the German-speaking market and customer behavior. Thus, she develops strategies for marketing activities such as creative campaigns and trade fair appearances, organizes these on- and offline and evaluates their success figures and lead generation. She is also responsible for and coordinates corporate communications and public relations for the software developer in the DACH region. Before joining HiBob, Maria Desiere looked after clients of the US software company Braze from 2021 to 2022. From 2018 to 2021, she was a sales manager at the software group SAP, where she was already working as a student trainee alongside her studies. From 2016 to 2018, she completed her master's degree in business administration with a focus on marketing, human resources and organizational management at the University of Potsdam. Before that, she already worked in marketing and event management and as an executive assistant. Expertise: Marketing strategy and implementation Corporate communications Customer service and sales Product management HR and HR technology Female Leadership