LISA ANNE SORDI

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Director of Sales

Asbury Ivy Gables,

Mar 2024 - Current (2 years 5 months)

Maintained and worked CRM database of prospective residents, family members and providers and referral partners for stately AL/Memory Care Community. Served as POC for all pre-move in activity. Handled all sales-related inquiries, screened prospects, marketed Asbury Communities and the Ivy Gables community to prospective residents and their families, worked referrals, lead sales team in number of produced/sent/opened Sales Mail videos to prospects, maintained model apartments, conducted tours, handled underwriting and managed all new resident contracts in compliance, hosted community events, conducted external business development to drive new referrals to community, maintained resident and community relationships, contributed to the leader

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Director of Marketing and Community Relations

RUI,

May 2023 - Aug 2023 (4 months)

Engaged prospective residents and their families, conducted discovery and community tours to build census for newly managed luxury IL, AL, and Memory Care community. Position included responsibilities of community engagement, networking, selling signature programs, overseeing Ambassador Resident Orientation Program, external business development and maintaining a pipeline of opportunities and referral partners.

Director of Sales

Sunrise Senior Living

May 2022 - May 2023 (1 year 1 month)

Successfully developed and nurtured leads for prospective residents from family members, caregivers, social workers/case managers, NSRCs, hospitals, discharge planners, rehab facilities, elder law professionals and realtors, and senior housing community managers. Organized and attended events, conducted External Business Development, and nurtured referral sources to create interest in and drive tours to community. Followed up with all tours and inquiries for prospect development. Qualified eligible residents for special Fairfax County subsidy program for seniors. Managed move ins from the application document collection process, assisted potential residents through assessment and procurement of Medical History through to Move-In and Communi

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Client Experience Manager

Wayforth, Inc.

Dec 2021 - May 2022 (6 months)

Successfully marketed and priced Senior Move Management services, moving services and settle-in services primarily to the 55+ demographic moving to Independent Living, Assisted Living or Continuing Care Communities. Served as one of a team of two Client Experience Managers charged with developing leads and growing new business for the Northern Virginia – Fairfax market. Successfully grew client base to necessitate a new satellite office and warehouse in Lorton, VA. Developed floor plans and designed clients' new spaces pre move… Prospected Senior Living Communities, Luxury Apartments, Realtors, Estate Attorneys, Builders and Restoration Companies for lead development.

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Store Marketing Rep

THE HOME DEPOT DESIGN CENTER

Jan 2021 - Dec 2021 (1 year)

Successfully marketed an elevated client experience to consumers and trade partners, resulting in 50% growth over prior fiscal year in the emerging DC market. Three-time HOMER award winner recipient for increasing shareholder value and living the company ideals. One of a team of two Marketing Reps charged with developing leads and growing new business this concept studio (one of only two in the country at the time – Rockville, MD and San Francisco, CA). Oversaw training and orientation of assigned store associates in 50-mile radius, hosted tours of and facilitated specialty training events for Home Depot employees and hosted lead generation events in HD retail stores interfacing directly with their consumers. Facilitated communication with

Luxury Design Showroom Manager

The Shade Store

Jul 2015 - Aug 2020 (5 years 2 months)

Successfully cultivated elevated experience for consumers and trade partners, resulting in 29% growth in showroom sales of custom window treatments year over year. Grew Fairfax Showroom to #2 of 87 showrooms nationally for Motorized Product Sales 2019, with team delegation and in conjunction with showroom ops in Port Chester, oversaw operations of Top-Ranking showroom in North Atlantic Region. Introduced TSS to Charlotte, NC market opening 27th company showroom July 2015. Relocated to Fairfax, VA in December 2017 to foster growth in the emerging Fairfax market. Offered design wisdom, inspiration and specifications to clients and trade partners to craft beautiful and functional solutions for residential, commercial, hospitality and governmen

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Owner / Designer

SPRUCE IT UP INTERIORS

May 2008 - Mar 2015 (6 years 11 months)

As an Award-winning Home Stager and Certified Interior Re-designer, through the School of Interior Redesign in CT in 2008, founded business and assisted homeowners and realtors to prepare properties to sell, rent or simply enjoy while re-purposing furnishings and décor currently owned. Procured and maintained trade accounts for custom fabrics and trims and home furnishings and accents with quality vendors including: Duralee, Greenhouse, The Shade Store, and the Williams-Sonoma Home/Pottery Barn group of companies.

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