Anthony Cessario

Anthony Cessario

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Revenue Leader | Technologist | GTM Strategy Nerd 🤓 | Passion for building companies of consequence & creating life changing career experiences for my teams
Encinitas, California, United States

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Jobs verified_user 0% verified
  • Planview
    VP of Sales
    Planview
    Feb 2026 - Current (9 months)
    Helping the world’s most complex organizations turn strategy into outcomes. At Planview, we sit at the center of portfolio management, delivery, and value creation - powered by trusted, connected data and AI that drives better decisions, alignment, and execution at scale.
  • OneGuide
    Advisor
    OneGuide
    Apr 2021 - Current (5 years 7 months)
    Providing 1:1 Go-To-Market strategy & execution coaching through OneGuide, an expertise platform that connects high-growth B2B software companies with experienced functional advisors.
  • Liquid Death
    Investor
    Liquid Death
    Feb 2020 - Current (6 years 9 months)
    LD's Mission: We started Liquid Death with the totally evil plan to make people laugh and get more of them to drink more water more often. Lets be clear. Liquid Death is a completely unnecessary approach to bottled water. In fact, we strive to be unnecessary in everything we do. Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than “necessary” things.
  • Aiwyn
    Chief Revenue Officer
    Aiwyn
    Dec 2024 - Jul 2025 (8 months)
    Recruited to lead Aiwyn’s next phase of growth as it transitioned from a single-product Series B startup (KKR, Bessemer, Revolution) to a multi-product vertical SaaS platform. Oversaw Sales, Revenue Operations, Customer Success, Implementation, Support, and Account Management - building and leading a 55-person org while laying the foundation for efficient, scalable GTM execution. Results after my first full quarter in role (Q2, FY25): - Boosted new logo win rates from 21% to 55%, and customer expansion win rates from 60% to 69% - Evovled top-of-funnel strategy by adding a focused AE-sourced motion to complement the existing event-led approach - increasing AE-generated pipeline 12.5x QoQ - Shifted from GEO to named account territories & ABX
  • Tropic
    SVP, Revenue Strategy & Operations
    Tropic
    Dec 2023 - Sep 2024 (10 months)
    In collaboration with an incredible cross functional team, I had the pleasure of leading the efforts to help Tropic build out the right go-to-market strategy and supporting processes/instrumentation to accelerate/de-risk our transition from a services lead business to a hyper growth SaaS company. It was extremely fun, challenging and very rewarding. I’m incredibly grateful for the experience and the learnings & relationships that came with it. About Tropic: With $10B+ in SaaS spend under management, over 500 of the top CFOs globally put their trust in Tropic's spend intelligence platform to de-risk their path to efficient & profitable growth.
  • Clari
    VP, Sales - Strategic Industries
    Clari
    Aug 2021 - Oct 2023 (2 years 3 months)
    Led sales and overall Go-To-Market strategy for the newly formed Strategic Industries business unit. Focus was on driving market expansion through the build-out of an Industry centric GTM motion. With a team of truly world class sellers and the help of an incredible cross-functional group, together we built out the team and GTM motion to help accelerate digital sales maturity and bring world-class revenue precision to a diversified set of industry verticals. It was exciting, fun, challenging, & extremely rewarding.
  • Clari
    VP, GTM Solutions
    Clari
    Jan 2021 - Aug 2021 (8 months)
    Focus was on helping design the GTM strategy to drive market expansion across new verticals, business models, personas, and use cases. This 2 quarter assignment was so much fun. I got to take my "sales hat" off for a bit and sit between Sales, Marketing, Product, Strategy/Operations, & Enablement to ensure we're designing & executing on a GTM strategy that gets Clari into the hands of as many revenue teams as possible. One of the most challenging & rewarding experiences of my career. Grateful to Clari for the opportunity. Even more fun will be getting the opportunity to go execute the strategy that was the output of this work.
  • Clari
    VP, Sales - Enterprise
    Clari
    Mar 2019 - Jan 2021 (1 year 11 months)
    Focus was on building and scaling Clari’s Enterprise revenue org to break into new revenue bands, drive sustained world class ARR growth / net dollar retention, and create life changing career experiences for our reps. I had the incredible pleasure of building and leading a team of truly remarkable Enterprise Sellers & Account Managers. We partnered with the top Sales, Marketing, Finance, Customer Success, & Operations teams globally to help accelerate growth and make the revenue process more connected, efficient, & predictable.
  • Oracle
    RVP, Enterprise Sales - HCM, Western Region
    Oracle
    Jun 2017 - Feb 2019 (1 year 9 months)
    Focus was on driving business model transformation (on prem to cloud), customer expansion (growing Net Dollar Retention), and market expansion via both organic and inorganic growth of Oracle’s cloud HCM platform. I had the pleasure of leading a team of passionate sales professionals that spent every day helping some of the biggest and most innovative companies in the world put the technology infrastructure in place to find, attract, develop, engage and retain exceptional people.
  • Oracle
    Application Sales Manager - Enterprise HCM, Silicon Valley
    Oracle
    May 2013 - May 2017 (4 years 1 month)
    Focus was on driving business model transformation (on prem to cloud), customer expansion (growing Net Dollar Retention), and market expansion via both organic and inorganic growth of Oracle’s cloud HCM platform.
  • Oracle
    Application Sales Manager - SMB & Mid Market HCM, Southern CA
    Oracle
    May 2012 - May 2013 (1 year 1 month)
    Focus was on driving the inorganic growth of Oracle’s cloud HCM platform via market expansion of the Taleo Talent Mgmt suite of products. Collaborated with HR and Technology teams from over 100 mid-sized companies in California, helping over 50 successfully find and implement innovative technology solutions for their talent management needs. 2013 – MVP of Oracle's North America SMB Human Capital Management Team
  • Taleo
    Sales Development - Customer Expansion Team
    Taleo
    Nov 2011 - May 2012 (7 months)
    Focus was on driving increased net dollar retention and market expansion within Taleo’s customer base by increasing the attach rate of Taleo’s organically built Talent Mgmt suite of applications. Collaborated with Executive Leadership teams from Taleo customers nationwide to help streamline performance management, employee training and talent development efforts with the use of innovative technology solutions.
  • Taleo
    Business Development Representative
    Taleo
    Feb 2011 - Nov 2011 (10 months)
    Focus was on enabling rapid market expansion of Taleo’s TBE product line in to the SMB and Mid-Market segments. Connected HR and Technology teams from over 300 mid-sized businesses in California with innovative solutions for their talent management needs. - Inside Sales Representative of the Year
  • StarrData
    Business Development & Marketing Consultant
    StarrData
    Oct 2010 - Feb 2011 (5 months)
    Focus was on establishing PMF, while creating process and programs to drive market expansion of StarrForce’s recently launched platform of consulting services. Hired as the sole sales person in the seed stage startup. Tasked with developing the sales processes and implementing all business development operations including finding new business & strategic partnership opportunities. Responsible for creating and managing a wide range of marketing tools and projects such as best practice email campaigns, product summaries, social media development, case studies and field event coordination. Created, hosted and marketed the first ever cloud computing networking group in the bay area dedicated solely to
  • Ogilvy
    Intern: Client Servicing
    Ogilvy
    Jun 2007 - Aug 2007 (3 months)
    Shanghai, China Focus was on driving international market expansion of Ogilvy’s OgilvyAction service offerings. Similarly helped our customers drive International market expansion into the China market. Worked on the VISA, Unilever, Gaggenau and Durex account teams.
Education verified_user 0% verified
  • Santa Barbara City College
    Associate's degree International Business
    Santa Barbara City College
  • West Virginia University
    Computer Engineering
    West Virginia University
  • Moorpark College
    Computer Engineering
    Moorpark College
  • S
    bachelor, BS International Business
    San Francisco State University, Lam Family College of Business
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