Sally Hurley

I’m Sally Hurley, CEO of VIPdesk Connect, strategic investor, board leader, and advocate for women in business and tech.At VIPdesk Connect, we help innovative brands transform their customer experience by integrating AI solutions with elevated human support. From intelligent automation to multilingual Gen AI chatbots, we deliver measurable results (like automating 50% of interactions overnight) without compromising customer satisfaction.Our evolution from a premium concierge provider in 1997 to a next-gen BPO and AI solutions partner is grounded in my two decades of hospitality leadership and a relentless focus on excellence. As an early advocate for remote work (since 2001), I built a distributed workforce model that prioritizes flexibility, diversity, and performance. Today, our team spans 40 U.S. states and the Philippines.We're proud to be a WOSB, WBE-certified B Corp, proving that purpose and profit can coexist... and thrive.I regularly share insights and real-world use cases through LinkedIn Live webinars, podcast interviews, and executive roundtables, where I co-host conversations with AI and CX leaders to demystify platforms, discuss ROI, and offer actionable strategies for transformation. My mission is to equip brands with the confidence and clarity they need to embrace AI, without losing the human touch.Outside of my CEO role, I invest in high-growth companies that align with my values... innovation, inclusion, and exceptional customer experience:Skura Style – a women-owned brand redefining everyday essentials, co-founded by Linda Sawyer and Alison Matz, with Eva Mendes as co-owner.Symphony42 – the world’s first AI-powered customer acquisition platform.I proudly serve on the Board of C200, supporting the advancement of women in leadership, and am a member of the Young Presidents’ Organization (YPO)—two incredible communities that challenge and inspire me.As a leader, I strive to be a mentor, advocate, and servant leader. I believe when our people thrive, so does our service—and the business follows.And most importantly, I’m Eli’s mom—a daily reminder of what truly matters.🔗 Learn more at www.vipdeskconnect.com