Ayanna Telfort

I am a future forward and results-oriented marketer with over 20 years experience in both pharmaceutical advertising and medical communications/medical affairs. Today’s healthcare industry, especially within the US, represents an ecosystem in great flux and imbalance. Despite the uncertainty, there is also a great industrial revolution within healthcare from a digital standpoint. I have been able to flourish within this rapidly changing environment due to my integrated background, recent experiences with new technologies and familiarity with evolved communication models. My work experience is further enhanced by my MBA in Marketing and my prior hands-on experience in scientific/clinical research.

My core strengths include strategic/market development and planning, field enablement (promotional and medical affairs), new business and product development, launch-planning, and digital activation.
My skills are highly transferable and whether I am communicating with physicians or consumers, it is imperative that I work on brands that will leave a positive mark on society. Key therapeutic areas I have worked in (US and ex-US) include:
Oncology/hematology
Type 2 diabetes
Cardiovascular (heart failure, hypertension, lipids) and metabolic
Multicultural marketing
CNS (epilepsy, bipolar disorder, depression, Alzheimer's disease and dementia)
Immunology/autoimmune disorders (dermatology, gastroenterology, rheumatology)
Infectious diseases/vaccines
Ophthalmology
Sleep disorders

I always bring a sense of hard work, clever thinking and a solution-oriented attitude to every challenge. For me it is essential to..."look at everything as though I were seeing it either for the first or last time."