Organic Growth & Content Strategy for B2B SaaS + Dev Tools
Los Angeles, California, United States
Using content strategy and SEO as a platform for product marketing, thought leadership, competitive differentiation, and demand generation for fast growing and established B2B brands.
Timeline
work
Job
school
Education
Résumé
Jobs
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Limited Partner
MKT
May 2023 - Current(3 years 4 months)
Advisor
AudiencePlus
May 2022 - Dec 2024(2 years 8 months)
Every company is a media company.
Advisor
MyYogaTeacher
Jun 2021 - Current(5 years 3 months)
Yoga classes by top instructors - anywhere and anytime.
Founder & CEO
Growth Plays LLC
May 2017 - Current(9 years 4 months)
Content strategy, SEO & AEO for world leading and world changing B2B technology platforms.
We provide clear, actionable strategies and services for B2B businesses and investment funds to use content and search as a platform for thought leadership, product marketing, and demand generation.
Growth Marketing Manager
Dropbox DocSend
Aug 2015 - May 2017(1 year 10 months)
First marketing hire. I was responsible for paid, owned, and earned media + managing the marketing site and analytics.
Marketing Manager
Zenefits
Jun 2015 - Aug 2015(3 months)
Worked on the growth team and managed SEO and WordPress.
Web Strategist
WP Engine
Jan 2014 - Jan 2015(1 year 1 month)
Responsible for performance marketing. Owned the self sign up number + inbound lead quota for sales assisted deals.
Director of Sales and Client Strategy
Builtvisible
Jan 2014
Managed business development, client strategy and content marketing for the US office.
Content Marketing Manager
Builtvisible
Jan 2013 - Jan 2014(1 year 1 month)
Managed content marketing for US clients.
SEO Consultant
Seer Interactive
Jan 2012 - Jan 2013(1 year 1 month)
During my time at SEER, I gained an understanding of how SEO functions in the enterprise and how to best work with large companies.
Highlight: Developed, pitched, and won budget for the pilot program of an enterprise local/social/mobile search strategy for a Fortune 25 financial institution.
SEO Account Manager
Digital Third Coast Internet Marketing
Jan 2010 - Jan 2012(2 years 1 month)
My very first SEO job.
Education
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Bachelor of Arts, Communication and Theatre
Denison University
Jan 2005 - Jan 2009(4 years 1 month)
Amsterdam, NL
Semester Study Abroad
Pre-Law Program focusing in International and U.S. Law as well as argumentation theory.