Toni Poulain

Toni Poulain

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Senior Vice President, Media Operations
United States

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • Goodway Group
    Senior Vice President, Media Operations
    Goodway Group
    Jan 2026 - Current (8 months)
    Strategic, operational, and technical leader responsible for overseeing the agency's full media delivery ecosystem including search, social, programmatic, and shared media services. Accountable for best-in-class, scalable practices in campaign activation, optimization, workflow automation, data governance, and platform strategy.
  • Goodway Group
    Vice President AI Enabled Media
    Goodway Group
    Sep 2025 - Current (1 year)
  • Goodway Group
    Vice President Media
    Goodway Group
    May 2019 - Current (7 years 4 months)
    Lead a best-in-class media team consisting of experts in dynamic creative, digital ad operations, and media activation. Responsible for strategic media investment and excellence in activation across a portfolio of major brands. Accountable for profitability and growth of agency's largest line of business. Deeply rooted in multi-location environments with experience across Automotive, QSR, Agricultural & Construction Equipment, Health & Fitness, Insurance, et al.
  • Goodway Group
    Media Director
    Goodway Group
    Jun 2017 - May 2019 (2 years)
    Major/legacy accounts, multi-location/local activation, strategic agency partnerships, creative services.
  • Goodway Group
    Digital Media Supervisor
    Goodway Group
    Oct 2015 - May 2017 (1 year 8 months)
    Leading, national QSR chain. Large-scale, local media activation.
  • Goodway Group
    Digital Media Manager
    Goodway Group
    Jul 2014 - Sep 2015 (1 year 3 months)
    Tier 2 Media for a Major US-based Automotive OEM
  • Goodway Group
    Digital Media Coordinator
    Goodway Group
    Oct 2013 - Jun 2014 (9 months)
  • Affirmative Insurance
    Advertising Director
    Affirmative Insurance
    Jan 2003 - Jan 2005 (2 years 1 month)
    Responsible for the planning, implementation, and analysis of all advertising for a publicly-held, non-standard auto insurance company operating in both DTC and Retail environments.
  • Affirmative Insurance
    Advertising Manager
    Affirmative Insurance
    Jan 2001 - Jan 2003 (2 years 1 month)
  • Affirmative Insurance
    Brand Manager
    Affirmative Insurance
    Jan 1999 - Jan 2001 (2 years 1 month)
  • Mr Gattis Pizza
    Marketing Coordinator
    Mr Gattis Pizza
    Jan 1998 - Jan 1999 (1 year 1 month)
  • Fox Advertising Agency
    Account Executive
    Fox Advertising Agency
    Jan 1996 - Jan 1998 (2 years 1 month)
Education verified_user 0% verified
  • Texas Christian University
    TCU Neeley Executive Education
    Texas Christian University
    Apr 2022 - Jan 2023 (10 months)
  • Angelo State University
    Bachelor's degree, Public Relations
    Angelo State University
    Jan 1993 - Jan 1996 (3 years 1 month)
Awards verified_user 0% verified
  • I
    The Beryl Award
    Issued by Goodway Group
    Recipient of The Beryl Award, Goodway's highest legacy honor, recognizing a teammate who has made lasting contributions to both business success and company culture.
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