Carrie Drost

Vice President, Communications & Social Media

Davidson Hospitality Group

Sep 2019 - Current (6 years 10 months)

- Develop and execute corporate communications plan for Davidson Hospitality Group, a hospitality management portfolio comprised of 85 hotels and 200 restaurants across the U.S. - Deploy aggressive proactive media relations efforts, amplifying the Davidson story to trade and relevant consumer-facing media (milestone announcements, acquisitions and expansion news, key executive appointments, hotel openings, renovations, standout programs and partnerships) - Oversee the formulation and execution of social media strategy for corporate channels; curate compelling content that appeals to a broad audience, including hotel owners/investors, current and potential talent and hospitality industry professionals - Grow Davidson corporate social media

Global Communications, Field Public Relations, North America

Hyatt

Dec 2018 - Aug 2019 (9 months)

In November 2018, Hyatt completed the acquisition of Two Roads Hospitality. - Develop and implement public relations initiatives focused on full-service, managed and franchise hotels in North America across brands (Park Hyatt, Andaz, Grand Hyatt, Hyatt Centric, Hyatt Regency, Unbound Collection by Hyatt, Thompson Hotels, Destination Hotels, Joie de Vivre Hotels) - Identify programming and efforts that drive brand awareness; bring brand campaigns to life - Collaborate with North America regional sales, marketing, revenue and operations executives

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Director of Public Relations

Two Roads Hospitality

Apr 2013 - Aug 2019 (6 years 5 months)

Two Roads Hospitality is named for the merged Commune and Destination Hotels, bringing together over 40 years of combined expertise exclusively dedicated to the boutique and lifestyle space. Comprised of Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts. - Develop and oversee external communications strategy in support of company business goals and priorities - Lead corporate public relations program for collection of 45+ upscale and luxury hotels, resorts and residences under Destination Hotels brand - Oversee development and execution of strategic PR plans with award-winning, measurable results: In 2018, Destination generated 17 billion impressions from 8,352 print, online and broadcast media pl

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Account Manager

The Brandman Agency

Sep 2011 - Mar 2013 (1 year 7 months)

The Brandman Agency is a dynamic, results-driven public relations firm, specializing in luxury travel, tourism, real estate and lifestyle brands. - Managed domestic and international public relations efforts for Los Angeles Tourism & Convention Board, Scottsdale Convention & Visitor’s Bureau, Thompson Hotels, InterContinental Hotel Group, Orion Expedition Cruises (*acquired by Lindblad Expeditions / National Geographic), Virtuoso and Worldview Travel - Launched A-ROSA River Cruises to North American market via David Morris International on nominal budget; securing 27 media visits and generating more than 45 feature stories in less than 90 days - Developed and executed pre- and post- opening PR plans for clients including PUBLIC Chicago ho

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Senior Account Executive

Meg Connolly Communications LLC

Jun 2011 - Sep 2011 (4 months)

Luxury public relations and marketing agency representing hotels, restaurants and lifestyle clients. - Managed public relations efforts for global brands, including Aloft Hotels and illy coffee - Developed grand opening media strategy for Marriott International (formerly Starwood) landmark properties, including The St. Regis Bal Harbour Resort and Aloft New York Brooklyn - Secured coverage in key national and regional outlets

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Senior Account Executive

Laura Davidson Public Relations

Jun 2007 - Jun 2011 (4 years 1 month)

Travel and lifestyle public relations agency based in New York City working with prestigious clients from around the globe including destinations, tour companies, private islands, hotels and resorts. - Secured hundreds of media placements, including cover of 2009 Sports Illustrated Swimsuit issue - Specialized in luxury boutique brands and hotels, including Eden Rock – St Barths, Raffles Hotels and RockResorts (a Subsidiary of Vail Resorts) - Managed PR efforts for various International tourism boards, from Visit Scotland to Tourism Australia - Secured strategic partnerships between hotel clients and complementary brands, including Christian Dior Beauty and Vineyard Vines - Developed plan for client social media engagement strategy includ

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