I’m someone who has always paid attention to the way brands show up in culture. Whether it’s a campaign rollout, a creator partnership, or a social media moment that suddenly takes over everyone’s feed, I’m constantly thinking about what makes certain ideas resonate with people and why. I recently graduated from the University of Tampa where I studied Communication, Advertising, and Public Relations. Through my experience with companies like DoorDash and Degy Entertainment, as well as working closely with influencers and creators, I’ve had the chance to support marketing campaigns, social media strategy, and brand partnerships across entertainment, retail, and lifestyle brands. I also currently manage social media content reaching over 93K followers across Instagram and YouTube, where I use audience insights and engagement trends to guide content decisions and improve performance. Outside of my professional roles, I love analyzing campaigns, cultural trends, and the way entertainment marketing shapes how audiences discover new shows, music, and brands. I often explore these ideas through marketing concepts and campaign work in my portfolio. Right now, I’m looking for opportunities in digital marketing, social media, or campaign strategy where I can continue learning, contribute creative ideas, and help build campaigns that people actually want to engage with. Portfolio:
https://zarapmendes.wixsite.com/zara-mendes-portfoli
