Ian Ramírez Rivera

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Senior Marketing Manager

Aug 2025 - Current (1 year)

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Senior Marketing Manager

Jan 2025

• Orchestrated a CRM turnaround by integrating Gemini AI, enhancing lead tracking accuracy across PPC landing pages. • Developed direct sales pipeline by auditing existing processes to implement HIPAA-compliant tools. • Scaled lead strategy effectively, ensuring compliance and operational efficiency for the largest Senior Retirement Community in Puerto Rico.

Freelance

Self-employed

Jul 2023 - Aug 2025 (2 years 2 months)

SEM Manager

CompareCredit

Jan 2023 - Jul 2023 (7 months)

• Revamped the entire Microsoft Advertising account with 45+ credit card campaigns; increasing profits by ~30% in Q2 2023 • Optimized paid search campaigns with a $40K average daily spend; delivering an industry-leading 115% ROAS

SEM Portfolio Manager

Ask Media Group

Jan 2022 - Mar 2023 (1 year 3 months)

• Spearheaded the launch of a new Finance domain, Financeinfonow.com; inserting over 2MM keywords across 8 accounts • Led enhancements to internal ad management platform, Nucleus; improving campaign management efficiency and reporting for a team of 20+ experts • Responsible for 4 domains with a $15K combined average daily spend within the Microsoft Advertising team • Collaborated to improve the internal ad manager platform, with detailed documentation and incremental iterations

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Performance Marketing & Revenue Operations Consultant

Jan 2021 - Current (5 years 7 months)

• Advised growth-stage and enterprise clients on effective paid acquisition strategies and CRM infrastructure. • Enhanced revenue operations across finance, insurance, healthcare, and real estate sectors. • Drove pipeline development and operational efficiency, ensuring measurable returns on marketing investments.

Sr. Paid Search Analyst

Known

Jan 2021 - May 2022 (1 year 5 months)

• Strategized and optimized over 120 paid search campaigns for CreditWise from Capital One and the Memorial Sloan Kettering Cancer Center • Responsible for a combined monthly budget of over $2MM; supervising two Jr. Specialists and one Jr. Analyst • Managed a complete account restructure without ad delivery interruptions; scaled CTRs by 3x and 10% increase in CvR • Scaled monthly spend limit for a Google.org Grants Account, generating thousands of leads from underrepresented target groups in NY Show less

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Paid Search Analyst

Jun 2020 - Jun 2021 (1 year 1 month)

• Achieved 127% ROAS for 5 campaigns in the finance sector totaling $15MM during my tenure; all campaigns above 110% ROAS • Drove several hundred thousand quality leads for 20+ banking partners, including Robinhood, Vanguard, Chase, Lear Capital, and SoFi • Positioned a newly-launched campaign within the company's top three most profitable, within 2 quarters, through daily macroeconomic analysis • Endured the GameStop short squeeze and the Silver Squeeze of 2021; generated an impressive ~200% ROAS at 5x daily spend Show less

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Paid Search Manager

Jan 2020 - Jan 2021 (1 year 1 month)

• Achieved 127% ROAS for 5 campaigns in the finance sector totaling $15MM during my tenure; all campaigns above 110% ROAS • Drove several hundred thousand quality leads for 20+ banking partners, including Robinhood, Vanguard, Chase, Lear Capital, and SoFi • Positioned a newly-launched campaign within the company's top three most profitable, within 2 quarters, through daily macroeconomic analysis • Endured the GameStop short squeeze and the Silver Squeeze of 2021; generated an impressive ~200% ROAS at 5x daily spend

Marketing Specialist

Canon USA

Dec 2018 - Jun 2020 (1 year 7 months)

• Responsible for LATAM Business Intelligence including marketing data, insight, reports, and presentations with the Agency of Record for all digital channels and retail stores • Created a dashboard for upper management; handling all 14 LATAM countries with 6 eCommerce stores, delivered in 6 months • Responsible for media strategy for all LATAM territories with 4 creative agencies, covering a range of content like "A Christmas to Believe" ad

Marketing Manager

Canon USA

Jan 2018 - Jan 2020 (2 years 1 month)

• Ideated and contributed to digital marketing data, insight, reports, and presentations with the Agency of Record for all social media and eCommerce • Created a dashboard for upper management; handling all 14 LATAM countries with 6 eCommerce stores, delivered in 6 months • Responsible for media strategy for all LATAM territories with 4 creative agencies, covering a range of content like "A Christmas to Believe" ad

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Director of Product Marketing

May 2017 - Nov 2018 (1 year 7 months)

• Led the engineering team to ideate, design, and launch a new Cancer Insurance Marketplace in 6 weeks, on time and under budget, using RAD methodologies • Positioned aseguratec.com at the top of the SERP for 15+ cancer insurance keywords, using on-page SEO, structured data markup and a blog with 50+ articles • Developed a pre-purchase email marketing strategy responsible for 700+ online sales in 2018 • Led marketing strategy and rapid product execution for a road assistance insurance product with no-code tools like GumRoad, Wix, HubSpot, and Zapier • Mentored the team's effort to streamline batched work for the creation of social media content and Facebook ads; with a $15K Facebook monthly spend Show less

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Amazon Marketplace Manager

AMZ Selling Lab

Feb 2017 - Dec 2019 (2 years 11 months)

• Cultivated partnerships from small agencies to publicly traded companies like LifeMD (LFMD); driving over $2.5MM in sales revenue across dozens of SKUs • Created a white label Seller Central account audit for agencies, including over 100 touchpoints; with 20+ full account audits completed

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Amazon eCommerce PPC & Inventory Management

AMZ Selling Lab

Jan 2017 - Jan 2019 (2 years 1 month)

• Cultivated partnerships from small agencies to publicly traded companies like LifeMD (LFMD); driving over $2.5MM in sales revenue across dozens of SKUs • Created a white label Seller Central account audit for agencies, including over 100 touchpoints; with 20+ full account audits completed

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Marketing Director

Jan 2017 - Jan 2018 (1 year 1 month)

• Positioned aseguratec.com at the top of the SERP for 15+ cancer insurance keywords, using on-page SEO, structured data markup and a blog with 50+ articles • Developed a pre-purchase email marketing strategy responsible for 700+ online sales in 2018 • Led marketing strategy and rapid product execution for a road assistance insurance product with no-code tools like GumRoad, Wix, HubSpot, and Zapier • Mentored the team's effort to streamline batched work for the creation of social media content and Facebook ads; with a $15K Facebook monthly spend

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Marketing Project Manager

Jun 2016 - Feb 2017 (9 months)

• Responsible for Amazon Advertising spend for The Freedom Journal and The Mastery Journal; selling 6,000+ units at ~235% ROAS

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Marketing Manager

Jan 2016 - Jan 2017 (1 year 1 month)

• Responsible for Amazon Advertising spend for The Freedom Journal and The Mastery Journal; selling 6,000+ units at ~235% ROAS

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Client Account Manager

Geek Design

Sep 2014 - Apr 2016 (1 year 8 months)

• Effectively managed a nimble creative agency servicing a selection of clients; led a team comprising remote designers and one creative assistant intern • Organically, and with no budget, reached over 150k people through developing #YoMeQuedoEnPR, a viral campaign that later ignited a national movement • Presented an improved store checkout funnel, before consultatively implementing Stripe as the payment gateway for Flavors Of Puerto Rico's eCommerce platform; improved client experience through 50% fewer purchase steps and generated 3x revenue post-three-months • Successfully managed a fast turnaround, small budget (under $5k) project to create a 30 seconds National TV Ad for Mondo Música, a product of Malta Show less

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Head Of Retail Marketing & Co-Founder

FishTail Aquarium

Aug 2014 - Jan 2016 (1 year 6 months)

• Managed customer acquisition strategies through social media with an emphasis on instructional content, representing 70% of monthly revenue • Full responsibility for creating the brand and retail branding materials, including a highly creative storefront window graphics • Creatively created educational information cards, which provided a demonstrable customer interaction increase

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Owner

DiligenciasPR

Sep 2013 - Apr 2014 (8 months)

• Launched and subsequently operated a bootstrapped B2B and B2C delivery and errand business; clients included multi-nationals such as Godiva Chocolatier • Solely responsible for organizing the logistics of 5 business accounts and 30+ personal clients; totaling 400+ errands • Managed 3 part-time employees responsible for deliveries and promotional events Analyzed negative ROI projections for the B2C local delivery segment and negotiated the business' successful acquisition

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Marketing Operations Manager

Jan 2013 - Jan 2016 (3 years 1 month)

• Effectively managed a nimble creative agency servicing a selection of clients; led a team comprising remote designers and one creative assistant intern • Organically, and with no budget, reached over 150k people through developing #YoMeQuedoEnPR, a viral campaign that later ignited a national movement • Presented an improved store checkout funnel, before consultatively implementing Stripe as the payment gateway for Flavors Of Puerto Rico's eCommerce platform; improved client experience through 50% fewer purchase steps and generated 3x revenue post-three-months • Successfully managed a fast turnaround, small budget (under $5k) project to create a 30 seconds National TV Ad for Mondo Música, a product of Malta

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Senior Event Marketing Promoter

Code 7 Promotions & Events

Jan 2008 - Dec 2012 (5 years)

• Responsible for managing event coordination with 10-15+ promoters for MCS, a Puerto Rico Health Insurance company • Coordinate with the event producer to optimize and improve the operations • Responsible for coordinating event equipment with warehouse

Ian Ramírez Rivera

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