Jess Waldeck

Chief Executive Officer

SINAI Carbon Management

Aug 2024 - Current (2 years)

SINAI is uniquely positioned to be the first TRUE decarbonization platform in the industry. While many companies are focused on reporting and regulations, SINAI has a mission to develop execution plans for reducing a company’s carbon footprint. We import site level details on scope 1, 2, and 3 emissions and model actionable abatement programs so companies can reach their net zero goals.

Chief Revenue Officer (CRO)

Convex

Jun 2023 - Sep 2024 (1 year 4 months)

• Responsibilities include Sales, Customer Success, Marketing, Partnerships, and Revenue Operations • Expanded company CARR by over 80% while reducing CAC Payback time by 50% • Hired and trained a best-in-class Go To Market (GTM) organization to over 60 reports • Created a successful segmentation strategy for SMB, Mid-Market and Enterprise • Executed an analytical approach to tiering product usage for pricing and packaging • Ushered a successful exit to ServiceTitan in April 2024

Interim CRO

Pronto

Feb 2023 - Jun 2023 (5 months)

- Interim CRO for Pronto, managed the go to market teams and drove product strategy - Strategies resulted in a strategic acquisition by Atheer

Advisor

Crossbeam

Nov 2022 - Current (3 years 9 months)

Executive advisor specializing in sales, customer success, marketing and growth.

Advisor

Superglue

Oct 2022 - Current (3 years 10 months)

Executive Advisor specializing in early startup growth. Expert in ecosystems.

Chief Revenue Officer & Founding Team

Crossbeam

Sep 2018 - Nov 2022 (4 years 3 months)

• Responsibilities include Sales, Customer Success, Content, Marketing, Growth, and Revenue Operations • Expanded company ARR by over 300% each of the first 4 years • Hired and trained a best-in-class Go To Market (GTM) organization to over 60 reports • Created a customer network of thousands of B2B SaaS companies and their service partners active on free and paid tiers of the platform • Created a successful roadmap for pricing by executing on product led growth and sales led enterprise licensing to SMB, Mid-Market and Enterprise • Executed an analytical approach to tiering product usage for pricing and packaging • Launched our EMEA geographic expansion and our first vertical sales and service approach • Category creation of the Partner Eco

Executive Consultant

Acxiom

Dec 2016 - Jul 2017 (8 months)

• Aided in tactical and strategic roll out of the Open Garden identity management market positioning, competitive positioning, and go to market strategy • Trained salesforce on Open Garden positioning, discovery best practices and negotiation tactics • Instrumental in several large strategic sales

Founder and CEO

MavenX

Jan 2016 - Mar 2019 (3 years 3 months)

Personal recommendations shape the way we think, shop and buy. Maven is designed to encourage social sharing and reward those that are best at it! • Responsible for sales, business development, and marketing resulting in a million-dollar social commerce business • Marquee enterprise clients included Ulta, Shopko, Zulily, Macys. Dozens of SMB clients. • Built and executed on a comprehensive reseller and agency strategy that grew indirect sales to 40% of total revenue • Managed over 3,000+ merchant brand and retail relationships

Vice President / Sr. Director, Sales and Client Development

Experian

Sep 2003 - Jan 2016 (12 years 5 months)

• Responsible for company-wide cross channel strategy and positioning • Manage sales team for the central, south, and west region including over 20 first and second line reports • Build team selling process, approach and roll out for enterprise and mid market • Cross industry expertise with specialized focus on retail, financial services and travel • Managed the analyst relationship, positioning and communications • Oversaw growth from $35 MM to $300 MM during tenure • 9 time elite club winner overachievement ranging from 125% to 397% • 7 time #1 companywide performer • Executed comprehensive sales process for engagement across lead generation, sales support, integration, delivery, infrastructure, development and contracts shortening sales

Sr. Director of Product Management and Marketing

Yesmail

Dec 2001 - Mar 2003 (1 year 4 months)

• Responsible for launching, positioning, pricing, marketing and sales training all new marketing products. • New products represented 40% increase in sales during tenure • Member of the senior leadership team • Responsible for 20% YoY growth

V

Founder, VP of Solution Delivery, CRM

Vation Liquid Thinking

Aug 1999 - Nov 2001 (2 years 4 months)

Founder of Vation - an ahead of its time ASP solution designed to provide the ultimate eCommerce/CRM suite for companies interested in a pay as you go model. • Managed sales, sales support and deliver for client wins such as Coach.com, Baxter, Heinz, Adidas • Executed 400%+ YoY growth • Responsible for investor relations resulting in over $5 MM in seed investment • Successful exit via sales to Liquid Thinking LLC

E

Sr. Consultant

Ernst Young Cap Gemeni

Jan 1997 - Mar 1999 (2 years 3 months)

• Technology consultant focused on Database Management • Oracle DBA credentials and Oracle Applications group infrastructure lead

About

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