Arnaud Fournier

Senior Growth Marketing Manager

Checkly

Jan 2025 - Current (1 year 9 months)

Head of Growth

Commerce Layer

Jun 2022 - Nov 2024 (2 years 6 months)

I lead growth at Commerce Layer: acquisition, activation, and revenue marketing. I am running a hybrid go-to-market strategy, mixed of Product-Led Growth & Sales-Led Growth. With Product, we're focusing on generating PQLs. In parallel, we have a fully Sales-led motion, fed by ABM campaigns.

Growth Marketing Team Lead

UP42

Jan 2022 - Jun 2022 (6 months)

I joined BCG X to build a geospatial SaaS venture for Airbus, focusing on demand generation, marketing-sourced revenue, and organic + paid user acquisition. Digital Marketing (2 + agency): > Built an A/B testing framework for rapid, bias-free insights. > Developed 1:few ABM campaigns targeting mid-market competitor customers using Search, Paid Social, Display, Email, and Events, growing the marketing-sourced pipeline by 10% QoQ. Product Marketing (1): > Led content creation and promotion across white papers and webinars, influencing 60% of the qualified pipeline. Content (1): > Directed SEO and content strategies, focusing on B2B and B2B2C long-tail keywords, driving 30% of signups from organic traffic. Marketing Operations (1):

Senior Growth Marketing Manager

UP42

Apr 2019 - Dec 2021 (2 years 9 months)

EMEA Growth Marketing Manager

Formlabs

Apr 2017 - Apr 2019 (2 years 1 month)

I initially managed the migration of North American go-to-market tactics to EMEA, working with North American Growth Marketing leadership to adapt strategies for six European markets (UK, Benelux, DACH, FR, Italy, Scandinavia). Growth Marketing (2 + Agency): > Led inbound lead generation for Direct Sales across SEM, Social, Syndication, Email, and Events, with a strong focus on driving MQLs and SQLs. Promoted 3D-printed samples helped us consistently meet MQL targets. > Internalized performance marketing, parting away from our agency. > Directed offline and online Events, which became the top sources of MQLs and SQLs. > Delivered quality lead flow to Sales, impacting BDR headcount growth up to 20 FTEs. Marketing Operations (1):

Growth Marketing Manager

Formlabs

Jan 2016 - Apr 2017 (1 year 4 months)

Digital Marketing Manager France

Omio

Jan 2015 - Jan 2016 (1 year 1 month)

I was part of the SEO team, focusing on link building and content optimization for the French website. I worked on using SEA data to built an automated sitemap, spinning out 50+ pages per month.

Trainee Digital Marketing France

SumUp

Jan 2015

As a trainee, I was in charge of translating and implementing all the online marketing campaigns in France. I managed the French SEA account, Affiliates and wrote on the blog to improve our SEO. I also worked on user onboarding and setting up KYC protocols in France.

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Intern Business Development

Eco Lodge Mancora

Jan 2013 - Jan 2014 (1 year 1 month)

During 6 months I have assisted the Eco Lodge Mancora in its financial management, managing staff and growing the online presence. Thanks for digital efforts, we achieved to book 80% of the rooms at all time.

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Intern Business Development

Mandap Travels

Jan 2013

I spent the first half of the year 2013 as an intern for the sustainable tourism agency Mandap Travels. It is the first French speaking tourism agency in Kathmandu, Nepal, providing ethical and solidarity travels. This was my first Digital Marketing project, where I could learn how to use a CMS and drive traffic to the website at lower costs. I also learned how to manage the Custom Relationships (Sales and Operations) and manage a backlog of customer requests.

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President

Association International Connection

Jan 2012 - Dec 2012 (1 year)

The association IC Team is in charge of the welcoming and management of the internation student in Audencia Nantes School of Management. In 2012 have taken the responsibilities of President of the association.

About

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Arnaud Fournier

About

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