Muhammad Qasim

Muhammad Qasim

About

Detail

Operations & Multi-Site Management Leader | 10+ Yrs, 5+ Locations, 40+ Staff | HR, SEO, Meta Ads & Shopify E-Commerce | Available for Consulting | Open to On-Si
Faisalabad, Punjab, Pakistan

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • S
    E-Commerce & Meta Ads Campaign Manager
    SelfEmployed Practical Training
    Jan 2025 - Jun 2025 (6 months)
    - Completed hands-on Shopify e-commerce training covering store
    setup, product catalog management, order processing, and customer
    service workflows.
    - Independently managed Meta Ads (Facebook & Instagram) campaigns
    for a wall clock product with the following verified results:
    - 119 messaging conversations generated
    - PKR 24.26 cost-per-result
    - 7,734 total reach
    - 10,219+ total impressions
    - Best performing demographic: Age 25–34 (52 conversations)
    - Best performing placement: Facebook Mobile Feed
    (88 conversations, CTR 1.85%)
  • F
    Ex General Manager (GM / RGM)
    Fifth Avenue Pizza
    Feb 2022 - Oct 2025 (3 years 9 months)
    - Directed end-to-end administrative operations and facility
    management across 5+ branches covering procurement, production,
    sales, and service delivery.
    - Supervised and developed cross-functional teams of 40+ staff
    across all locations, driving performance improvement and
    reducing turnover through structured training programs.
    - Administered full financial reporting, P&L monitoring, and
    monthly revenue targets; negotiated with suppliers and executed
    cost control measures.
    - Deployed SOPs for daily operations, health & safety protocols,
    and service delivery standards — achieving zero major compliance
    violations across all 5+ branches.
    - Spearheaded communit
  • M
    Audit Assistant
    MTM Audit Firm
    Feb 2021 - Nov 2021 (10 months)
    Conducted detailed inline and batch audits across multiple client accounts, verifying full compliance with organizational standards, quality assurance protocols, and internal control frameworks.
  • M
    Junior Auditor & Assistant Supervisor
    MTM Audit Firm
    Feb 2021 - Nov 2021 (10 months)
    - Conducted detailed inline and batch audits across multiple client
    accounts, verifying full compliance with organizational standards,
    quality assurance protocols, and internal control frameworks.
    - Assisted in overhauling and streamlining audit processes and
    documentation workflows, contributing to measurable improvement
    in operational efficiency and report accuracy across the firm.
  • Self Employed
    Freelance Digital Marketing Consultant
    Self Employed
    Jun 2019 - Jan 2021 (1 year 8 months)
    - Pursued freelance digital marketing consultancy and self-directed
    skill development in SEO, e-commerce, and business administration.
  • SC PACS
    Search Engine Optimization Team Lead
    SC PACS
    Jun 2016 - May 2019 (3 years)
    Appointed by the CEO as Assistant HR alongside SEO duties — managed recruitment coordination, interview scheduling, and candidate communication for open roles. Facilitated onboarding for new hires: prepared documentation packs, ran orientation sessions, and coordinated training schedules to support fast role integration. Handled attendance tracking and payroll reporting for 20+ staff, maintaining accurate HR documentation and compliance records. Led a team of SEO specialists across 10+ client accounts, managing multiple concurrent workstreams without dropping quality.
  • Software Company
    SEO Specialist & Team Leader / Assistant HR
    Software Company
    Jun 2016 - May 2019 (3 years)
    - Led a team of SEO specialists executing multi-client digital
    marketing campaigns, significantly improving search rankings,
    organic traffic, and online visibility for 10+ client accounts.
    - Executed comprehensive SEO strategies including keyword research,
    on-page optimization, technical audits, link-building programs,
    and monthly performance reporting for each client.
    - Concurrently appointed as Assistant HR by the CEO — administered
    daily HR operations covering recruitment coordination, interview
    scheduling, payroll reporting, and interdepartmental communication.
    - Managed attendance tracking and payroll report preparation for
    20+ staff members with accurate monthly HR
  • S
    Sales Executive
    Sufi Frozen Foods
    Jun 2015 - Dec 2015 (7 months)
  • E
    Sales Officer
    EZU Group
    Jun 2015 - Dec 2015 (7 months)
    - Administered a portfolio of customer accounts, proactively
    identifying upsell opportunities and executing targeted sales
    strategies — consistently meeting and exceeding monthly revenue
    quotas.
    - Collaborated with regional sales team to coordinate territory
    coverage, share market intelligence, and align on client
    retention strategies.
  • S
    Sales & Marketing Officer
    Sufi Frozen Foods
    Feb 2013 - Feb 2014 (1 year 1 month)
    - Supported development and execution of brand marketing strategies
    to expand market presence, improve product placement, and increase
    consumer awareness across the Faisalabad distribution territory.
    - Coordinated and deployed targeted promotional campaigns and trade
    activations that improved product visibility at retail points,
    driving measurable uplift in monthly sell-through rates.
  • C
    Sales Officer (Promoted from Sales Executive)
    City Mega Mart
    May 2011 - Aug 2012 (1 year 4 months)
    - Commenced as Sales Executive and earned promotion to Sales Officer
    within 6 months based on consistent performance, achieving and
    exceeding monthly sales targets across all assigned product
    categories.
    - Built and maintained strong customer relationships through
    attentive service and proactive follow-up, contributing to a high
    rate of repeat purchases and sustained customer loyalty.
Education verified_user 0% verified
  • Digital Faisalabad
    Hifz-ul-Quran
    Digital Faisalabad
  • Hira Public School Uttar Pradesh India
    High School Diploma
    Hira Public School Uttar Pradesh India
    647/1100 — Grade C
  • I
    Vocational Diploma in Hotel Management, Hotel
    IVTEDF International Vocational Technical Education Development Forum London United Kingdom Victoria Skills Academy
  • Government Graduate College Samanabad Faisalabad
    Master of Business Administration, Humanities/Humanistic Studies
    Government Graduate College Samanabad Faisalabad
    607/1100 — Grade C
  • i
    International Visa Consultancy Training Program
    iConsultancy SMCPVT LTD
  • Government Graduate College Samanabad Faisalabad
    Intermediate (F.A, Humanities Group
    Government Graduate College Samanabad Faisalabad
    607/1100 — Grade C
  • B
    Bachelor of Arts
    BISE SA
    811/1100 — 1st Division
  • B
    High School Diploma
    BISE SA
    782/1100 — 1st Division
  • Government  College University Faisalabad
    Bachelor of Science
    Government College University Faisalabad
    CGPA: 2.89/4.00
  • G
    BS (Hons) Sociology — HEC Recognized, SOCIAL SCIENCES
    GC University Faisalabad
    Oct 2017 - Sep 2021 (4 years)
  • Board of Intermediate and Secondary Education BISE Faisalabad
    Faculty of Arts (F.A
    Board of Intermediate and Secondary Education BISE Faisalabad
    Mar 2015 - Apr 2017 (2 years 2 months)
  • Board of Intermediate and Secondary Education BISE Faisalabad
    Matriculation (SSC
    Board of Intermediate and Secondary Education BISE Faisalabad
    Mar 2013 - Apr 2015 (2 years 2 months)
This is a community-created genome.