Kel Flanders

Kel Flanders

About

Detail

General Manager Marketing | Board Member - Kelly Wilkinson Foundation
Gold Coast, Queensland, Australia

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Kelly Wilkinson Foundation
    Board Member / Director
    Kelly Wilkinson Foundation
    Aug 2026 - Current (2 months)
  • The Star Gold Coast
    General Manager Marketing
    The Star Gold Coast
    May 2025 - Current (1 year 5 months)
  • The Star Gold Coast
    Director of Marketing - Gold Coast
    The Star Gold Coast
    Oct 2024 - May 2025 (8 months)
  • The Star Entertainment Group
    Head of Casino Marketing - QLD
    The Star Entertainment Group
    Jan 2023 - Oct 2024 (1 year 10 months)
    ♣ Leading a team of eleven casino marketing professionals across two properties – a destination resort on Queensland’s Gold Coast and an inner city traditional property in the Brisbane CBD.
    ♣ End-to-end campaign delivery using multi-channel strategies focused on yield, acquisition, loyalty, retention, and brand activation.
    ♣ Development of gaming marketing strategy and promotional plans for uncarded, carded mass and VIP guests using customer-led insights, data and segmentation.
    ♣ Multi-million dollar budget management and efficiency control.
    ♣ Enhanced customer engagement and gaming floor experiences through creative promotional concepts and themed surprise and delights.
    ♣ Champion of diversity and inclusion.
  • The Star Entertainment Group
    Senior Marketing Manager - Gaming
    The Star Entertainment Group
    May 2021 - Jan 2023 (1 year 9 months)
  • Aveo Group
    Marketing Project Manager
    Aveo Group
    Oct 2019 - Jan 2021 (1 year 4 months)
    - Management of key strategic marketing projects.
    - Engage and liaise with key stakeholders to inform strategic plans.
    - Write, source, manage and award two company tenders. One worth $1.5 million and a saving of $400k per annum.
    - Improve and develop business process to make financial analysis of key expenses clearer and more accurate.
  • Expat Living Singapore
    Editor
    Expat Living Singapore
    Oct 2018 - Jun 2020 (1 year 9 months)
    - Client-facing role managing editorial content creation.
    - Editorial direction – curation of articles and news related to homes, property, interior design, style, décor, furniture, digital entertainment in the magazine and online.
    - Ensuring content is engaging and relevant for both online and print mediums and delivers business outcomes for the publication and client.
    - Focus on sustainability and mindful living.
    - Look and feel – management of the overall look and feel of the Home & Property section.
    - Client management – liaison with advertising clients to ensure contracted editorial and content is included.
    - Maintaining and growing these key client relationships
    - Online content – angle development
  • City of Gold Coast
    Community Communications Officer
    City of Gold Coast
    Apr 2016 - Oct 2016 (7 months)
    - Internal and external stakeholder relations – development of strong relationships with key City branches and external suppliers, resulting in streamlined project management and favourable outcomes for the City.
    - Marketing strategy and execution – developed and implemented marketing and communications strategies for several City projects including the Commonwealth Games GC2018 Testing & Readiness Program.
    - Content creation – development of the content for City website, marketing materials, and internal City approval chain documents.
    - Marketing collateral – liaison with internal stakeholders and creative teams to write and create marketing communications collateral for travel programs.
    - City of Gold Coast brand custo
  • Palazzo Versace
    Marketing Manager
    Palazzo Versace
    Apr 2014 - Jun 2015 (1 year 3 months)
    Palazzo Versace is the world’s first 5 Star fashion branded hotel located on the Gold Coast.

    Responsibilities & Achievements:
    • Marketing Strategy & execution – developed and executed successful marketing strategy.
    • Event Management
    • Media Relations - Hotel spokesperson for TV, radio & print media.
    • Social Media
    • Internal and External Stakeholder Relations

    (Left for Maternity Leave)
  • Aquis Park Home of the Gold Coast Turf Club and Event Centre
    Marketing & Commercial Manager (Head of Department)
    Aquis Park Home of the Gold Coast Turf Club and Event Centre
    Jul 2013 - Apr 2014 (10 months)
    The Gold Coast Turf Club is a premium horse racing and entertainment venue, based 5 minutes from Surfers Paradise.
    Key Responsibilities:
    - Commercial & Marketing Strategy – developed the Club’s first annual commercial & marketing strategy
    - Commercial sponsorship acquisition, retention and strategy – development, acquisition management of 60+ partners (annual, raceday, race and suppliers)
    - Public Relations & media relations – re-established the Club’s relationships with key local and trade media, resulting in an increase in positive publicity year on year.
    - Digital & social media – increasing the Club’s social media presence & engagement
    - CRM – developed & executed a CRM strategy, increasing engagement
  • Katshu Marketing Management
    General Manager / Owner / Consultant
    Katshu Marketing Management
    Jul 2010 - May 2021 (10 years 11 months)
    Clients included:
    - Expat Living Magazine (Journalist, then promoted to Editor)
    - MR Tuning / MR Tuning Asia (marketing strategy, social media & events)
    - LCA Communications Group (content & marketing strategy)
    - The Farmhouse Eumundi (marketing, social media, digital, EDM)
    - Easil.com (marketing strategy, marketing activation, copy writing, social media)
    - Pink Ribbon Cup, the largest community fundraiser for the NBCF in Australia (marketing & sponsorship) - pro-bono
    - EatingAndSleeping.com (Marketing Director)
  • Beam Suntory
    Sponsorship & Events / Public Relations Manager
    Beam Suntory
    Oct 2006 - Jul 2010 (3 years 10 months)
    - Strategy and management of key sponsorships including V8 Supercars Championship Series, Dick Johnson Racing, numerous NRL Clubs, Prostate Cancer Foundation of Australia, music festivals (Big Day Out, Bluesfest, Southbound), Company B Belvoir, Sydney Film Festival, Hopman Cup and other ad-hoc nationwide sponsorship properties, events and trial opportunities.
    - Consistently exceeded ROI targets (50%+) through sponsorship execution, leverage and communications.
    - Management of tracking reports and ROI deliverables.
    - Recruitment and leadership of three direct reports in head office and eight Australia wide.
    - Key spokesperson for all PR, events and sponsorship marketing activity.
    - Crisis management.
    - Budget
  • Momentum Worldwide
    Account Director
    Momentum Worldwide
    Nov 2005 - Jun 2006 (8 months)
    Clients & Responsibilities:
    - Microsoft – Project Management of the Melbourne 2006 Commonwealth Games program. Including, management of Xbox leverage activity, government events, management & coordination of sponsored athletes, volunteers, branding, hospitality, internal communications & staffing.
    - Intel – sponsorship negotiation, evaluation & project management for Formula 1 & Unwired Partnership.
    - New business – development of new business strategies & pitch documentation / presentations.
  • Mastercard
    Senior Manager, Sponsorships & PR, Australia & New Zealand
    Mastercard
    Dec 2003 - Nov 2005 (2 years)
    Management & strategic development of all sponsorship marketing campaigns (ATL & BTL), events (consumer, media & trade), PR strategy & execution across Australia & New Zealand.
Education verified_user 0% verified
  • University of Wolverhampton
    Bachelor of Media & Communiucations (Hons, Media, Marketing, Communications
    University of Wolverhampton
    Jan 1996 - Jan 1999 (3 years 1 month)
This is a community-created genome.