Awais Khan

Head of Marketing

FusionAdsai

Mar 2024 - Current (2 years 5 months)

Head of Digital Marketing

DIGILLAMA

Dec 2022 - Mar 2024 (1 year 4 months)

Digital Marketing Manager

Agency International

Jul 2021 - Dec 2022 (1 year 6 months)

Launched the brand nationwide with campaigns on Digital platforms with media buying worth $80,000. Developed Digital Strategy while focusing on driving more sales by improving sales funnels and MQLs & pivoting budgets from conventional media to digital media. Led and managed multiple campaigns on the digital media via paid media and lead generation. Grew lead generation numbers by 40% while reducing the cost by 20% and overall an improvement in leads quality in 2 months. Understood Marketing Business Plan strategy and brought it to life through in-market execution of buyer facing activities Tracked end to end marketing activities using OKRs and SMART Goals. Managed technical aspects of key marketing and analytics systems and led management

Marketing Manager

WALEE

Nov 2020 - Jul 2021 (9 months)

Developed marketing and growth plans for the company. Grew the platform's overall presence 20% within the first 2 months with a steady 15% increase every month. Created ad funnels resulting in new user base via app installs and sales with focus on driving impact for business via sales and sign-ups. Grew the sign-ups number by 140% with campaigns on Instagram and Tik Tok. Developed and executed Email content strategy for assigned categories. Proactively managed and drove the annual budget process for digital and performance marketing-related activities. Managed an increasing Performance budget, optimised and scaled campaigns against KPIs. Ensured the marketing objectives were fully aligned to the buyer’s digital journey. Published PR article

Marketing Manager

COLABS

May 2020 - Nov 2020 (7 months)

Developed marketing and growth plans for the company, with a focus on Digital First strategy & Email marketing. Worked on different content pieces for the social media handles of Colabs. Media buying worth $3,000. Grew company revenue by 170% in 3 months. Created collateral to market within the community & held multiple marketing events to generate interest in the event spaces available at Colabs. Developed the #BackToWork campaign which emphasised on getting back to on-site setting after COVID bans were lifted. Communicated with different departments within Colabs to find out requirements and worked with them accordingly for marketing on online and offline channels.

Marketing Manager

COLABS

May 2020 - Nov 2020 (7 months)

Developed marketing and growth plans for the company, with a focus on Digital First strategy & Email marketing. Worked on different content pieces for the social media handles of Colabs. Media buying worth $3,000. Grew company revenue by 170% in 3 months. Created collateral to market within the community & held multiple marketing events to generate interest in the event spaces available at Colabs. Developed the #BackToWork campaign which emphasised on getting back to on-site setting after COVID bans were lifted. Communicated with different departments within Colabs to find out requirements and worked with them accordingly for marketing on online and offline channels.

Head of Brands Marketing

Patari Music

Dec 2018 - Jul 2019 (8 months)

Worked closely with brands and producing content which resonates with the audience related to the music app. Worked on promoting Nescafe basement & Pepsi battle of the bands through use of social media.

P

Social Media Manager

Pro Pakistani

Dec 2017 - Feb 2018 (3 months)

• Helped Pro Pakistani develop content that resonates with their target audience. • Achieved strong presence on Facebook by developing potentially viral content. • Worked with clients, such as Huawei, Teradata, Samsung, Telenor in order to develop strategy for their businesses.

Digital Marketing Manager

Paper Plane

Aug 2017 - May 2020 (2 years 10 months)

GENERAL RESPONSIBILITIES 1.Headed the Digital Marketing team since the inception of the platform. Organically grew up to 40,000 likes on Paper Plane's Facebook page within 3 months. Paper Plane partnered up with multiple clients which in return helped both grow exponentially. 2.Execute SEM (across bidding, ad copy and landing page optimization) and Paid Social campaigns (across Facebook, Instagram, Twitter) 3.Clients: UN Women, ICRC, School of Leadership

X

Software Engineer

Xindesigns

Feb 2014 - Nov 2017 (3 years 10 months)

Development methodologies; working with different team members to come up with different development methodologies for several projects. Communications; understanding the clients needs, as well as, communicating with the design team. Software development; developing the required product after thoroughly understanding the client's needs and meeting with the people involved in the product.

S

Founder

Sarcasmistan

Sep 2011 - Current (14 years 11 months)

Worked with Coca Cola to develop content for the Cricket World Cup and numerous other campaigns on Social media. Strategised distribution across social media platforms for some esteemed clients such as Foodpanda, Pepsi, Shell, Strepsils, Gillette, KFC, Atlas Honda, Surf Excel, Telenor, Zameen.com and Dettol etc. Worked on Nescafe campaign, “Jaagna toh paray ga” reinforcing the image of coffee as a necessity for being productive. Bagged the Effie Bronze award for this campaign. Worked on Redbull’s campaign for Soundclash concert, creating awareness and promoting it in Pakistan. Partnered with different platforms to create and distribute content on social media platforms. Total media buying till date: $60,000

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