Regina Arriaga Rios

I am a Strategic Marketing Professional from Anáhuac University with a proven track record of scaling brand presence through data-driven storytelling and high-impact digital strategies. I specialize in merging performance marketing with authentic creator-led content to drive measurable ROI. Key Highlights: Global Campaigns: Managed $10,000 USD budgets for the FIFA HEROES global launch (Motorola sponsorship) at Enver Studio, leading the full lifecycle of creator partnerships. Performance Growth: Achieved a 20% increase in conversion rates and a 15% reduction in Customer Acquisition Cost (CAC) through full-funnel digital strategies. Content & Branding: Currently spearheading short-form video strategies at Sagan to position top-tier employer branding in the Mexican market. E-commerce & SEO: Led marketplace expansions on Amazon & Mercado Libre, driving a 10% revenue uplift and a 40% boost in organic traffic. Expert in leveraging Upfluence, GA4, and Adobe Creative Cloud to bridge the gap between brand goals and creator execution.