Kseniia Pavliuchik
About
Detail
Founder of Lichen · Workplace climate safety | Product design leader, 7 products 0→1 | AI UX & behavioral design | Startup coach
Germany
Résumé
Jobs
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Co-FounderSembra AppJun 2026 - Current (4 months)- Co-FounderLichenMay 2026 - Current (5 months)Workplace climate safety for German employers: occupational safety (Arbeitsschutz) compliance software for the heat protection duty (Hitzeschutz) under ArbSchG and ASR A3.5.
lichen-health.tech - Product lead | AI Product Design and User Experience (AI UX)WroomApr 2024 - Mar 2026 (2 years)Developing experience that amplifies creativity of filmmakers
Helping independent filmmakers to match the standards of big production studios and beyond
Driving AI UX integration
Rethinking human-computer interaction
Collaborating with cross-functional teams including creators and AI researchers - Product Designer | Behavioral Design | User Engagement | Lean Startup CoachingecomioMar 2024 - Jul 2026 (2 years 5 months)Designing intuitive interfaces to promote sustainable behavior among business travelers
Implementing behavioral design principles, leading to an increase in eco-friendly choices - Product Designer | Design Facilitation | Digital Product DevelopmentViewingTimeMar 2023 - Sep 2023 (7 months)Successfully designed a user-centric MVP that acquired 200 agent users in a first month.
Achieved significant operational efficiencies and user satisfaction: 86% user satisfaction. Reported up to 18% operational costs reduced.
Played a key role in securing seed funding for the project. - Design Coach | Interaction Designer | Webflow DeveloperUnternehmerTUMSep 2021 - May 2024 (2 years 9 months)
- UX/UI Designer | Digital Product Development | SaaSSecfixJun 2021 - Feb 2023 (1 year 9 months)Designed a streamlined, user-centric application for cybersecurity certification.
Achieved significant operational efficiencies and user satisfaction. Reduced certification time from months to weeks.
Contributed to the project's overall success and funding acquisition.
Achieved over 10 successful certifications with positive user feedback in the first year while constantly delivering the new features. - User Interface Designer | User Experience Designer | Webflow DeveloperUpworkOct 2020 - Jun 2021 (9 months)Partnered with early-stage startups and established businesses to deliver end-to-end digital solutions, focusing on user-centered design and rapid implementation.
• Led discovery workshops and user research sessions to align business objectives with user needs across 12+ projects
• Designed and launched 28 responsive websites using Figma and Webflow, reducing time-to-market by 40%
• Developed and implemented comprehensive design systems that increased design consistency and development efficiency
• Established user testing protocols that improved conversion rates by an average of 25%
Behance: behance.net/ks - TCo-Founder | Creative ProducerTextnightJul 2019 - May 2021 (1 year 11 months)Co-founded and scaled a digital content agency, leading strategic direction and operations while building a profitable business serving high-profile clients and personal brands.
• Built and scaled agency operations from ground up, securing and maintaining partnerships with 10+ companies and 50+ influencers
• Developed and launched multiple six-figure digital education products, including online courses, audio programs, and comprehensive guides that generated sustainable recurring revenue
• Established and led a cross-functional team of freelancers, implementing systems for web design, content marketing, and SMM project delivery
• Created bilingual content strategies (English/Russian) including UX copy, case studies, and - Manager Internal CommunicationsBeeline RussiaMar 2018 - Nov 2019 (1 year 9 months)Led digital transformation of internal communications for a telecom leader with 50,000 employees, driving employee engagement and cultural initiatives through innovative digital channels.
Key Achievements:
• Spearheaded development and launch of company-wide intranet portal and employee mobile app, revolutionizing information accessibility for 50,000 staff
• Led digital transformation of all internal communications channels, including establishment of video news network and corporate newsletter with 90%+ engagement rate
• Managed editorial team and content strategy across all internal platforms, ensuring consistent messaging and quality across remote writing teams
• Orchestrated 10+ major employee engagement c - Internal Communication SpecialistMvideoMay 2017 - Mar 2018 (11 months)Drove digital transformation of internal communications for Russia's largest consumer electronics retailer, pioneering innovative engagement solutions for 15,000 employees.
Key Digital Initiatives:
• Led company-wide transition to digital communications platform, implementing news digest system that reached 15,000 employees
• Produced viral employer brand video content generating 200,000+ views across platforms
• Conceptualized and launched innovative VR-enabled corporate magazine, setting new standards for employee engagement
• Developed and implemented Telegram-bot for streamlined employee onboarding
Strategic Projects:
• Created targeted engagement program for IT talent, including tech meetu - SEditor in ChiefShowJetMay 2015 - Feb 2017 (1 year 10 months)Led content strategy and user experience for a streaming platform, driving engagement through cross-platform content optimization and innovative marketing initiatives.
Key Achievements:
• Directed UX writing and content strategy across multiple platforms (iOS, Android, Apple TV), enhancing user engagement and platform adoption
• Developed and implemented smart recommendation system content strategy, improving user retention and content discovery
• Established content department policies and workflows, streamlining operations and ensuring consistent quality
• Orchestrated 10+ successful branded content campaigns for advertisers, driving revenue growth
Strategic Leadership:
• Spearheaded platform - Television WriterComedy ClubMar 2014 - Jan 2015 (11 months)Developed prime-time television content, focusing on compelling storytelling and audience engagement.
- FFilmmaker, Editor, Script Supervisor, WriterFreelance Film ProductionJan 2010 - Jul 2014 (4 years 7 months)Led creative development and production for diverse media projects, managing end-to-end content creation from concept to delivery.
Key Projects & Achievements:
• Produced multiple feature films, overseeing production teams and maintaining project timelines and continuity
• Supervised script development process for various projects, ensuring quality storytelling and production feasibility
• Managed post-production workflow, including editing and final delivery
• Built and maintained relationships with key stakeholders, including producers, talent, and technical teams
Core Competencies:
• Production: Feature Film Direction, Video Production, Post-production Management
• Creative: Screenwriti
Education
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- IBachelor's degree, JournalismInstitute of Journalism and Creative WritingJan 2014 - Jan 2017 (3 years 1 month)
- Filmmaking: pre-production, productionEdge Hill UniversityJan 2010
- Scriptwriting; TV and Radio Journalism, Playwriting and ScreenwritingHumanities Institute of TVRadio Broadcasting named after MA LitovchinJan 2009 - Jan 2014 (5 years 1 month)