R

Rio Eliza Montilla  new_releases

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Social Media Manager, Strategist & Content Creator
New York, United States
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Timeline

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Résumé

Jobs verified_user 8% verified
  • Art of Problem Solving
    Front Desk Associate
    Art of Problem Solving
    Feb 2026 - Current (8 months)
    • Manage front desk operations, answer phones and emails, and direct inquiries to appropriate staff members.
    • Welcome current and prospective students and families while providing admissions and scheduling support.
    • Maintain campus calendars, schedule meetings, and complete data entry, and report generation using internal databases.
    • Organize classroom and office supplies, monitor inventory, and support daily campus operations.
    • Supervise students between classes and maintain a clean, professional front desk and lobby environment.
  • E
    Social Media & Gallery Assistant
    Efrain Lopez Gallery
    May 2025 - Dec 2025 (8 months)
    • Developed a social media strategy based on reporting and analytics to create a content calendar that increased Views on Instagram by 214% in 5 months.
    • Assist in daily gallery administration - opening gallery, greeting and interacting with visitors to answering questions and share details about the exhibition, receiving mail and packages, and closing gallery.
    • Manage all social media posting, community management and email newsletter blasts.
  • Oula
    Social Media and Community Manager
    Oula
    Jul 2024 - Feb 2025 (8 months)
    • Built a comprehensive social media strategy from the ground up, incorporating content buckets, community management, influencer collaborations, event coverage, and performance analytics to ladder up to Marketing and overall brand goals.
    • Assembled a platform-specific content creation strategy that resulted in 27% increase in overall engagement in 3 months. Created a service launch post that increased bookings by 600% within 24 hours.
    • Produced and launched a TikTok strategy including an original series which increased follower count by 40% in 6 months.
  • Verb Products
    Senior Social Media Coordinator
    Verb Products
    Jan 2023 - Jul 2024 (1 year 7 months)
    • Own and manage the social media calendar across Meta channels, supporting DTC, retail partners, pro-sales, and professional niche audiences.
    • Produce, direct, and execute in-house photo and video content, overseeing lifestyle, social-first assets for both organic and paid use.
    • Lead social content strategy across in-house content, UGC, paid partnerships, ambassadors, and creator collaborations.
    • Partner with paid media agencies to develop boosted post strategies and deliver high-performing brand and conversion-focused content.
    • Track and report on social KPIs, optimize performance, manage creator tools and programs, and support events, PR, CRM, and retail initiatives.
  • Verb Products
    Social Media and Influencer Coordinator
    Verb Products
    Mar 2020 - Jan 2023 (2 years 11 months)
    • Produce, direct, and edit photo and video content for all social channels, aligning with ecommerce, retail, and campaign needs.
    • Build and manage a strategic content calendar supporting DTC, retail partners, co-branded initiatives, and influencer collaborations.
    • Lead the ambassador and influencer programs, including recruitment, onboarding flows, community management, incentives, and ongoing content submissions.
    • Partner cross-functionally with Ecommerce, Design, and Paid Ads teams to develop landing pages, email workflows, UGC strategies, and manage influencer budgets.
    • Create campaign briefs and performance reports, delivering insights and recommendations for product launches and paid influencer initiatives driv
  • Verb Products
    Social Media Coordinator
    Verb Products
    Feb 2019 - Mar 2020 (1 year 2 months)
    • Solidified the brand voice and tone across social media channels through copywriting and content creation.
    • Implemented a system of collaboration with UGC and an affiliate program to diversify the content.
    • Developed social-friendly visual and copywriting content determined by weekly analysis of reports.
    • Implemented strategies for community management flow.
    • Tracked social KPIs and suggested content optimization.
    • Created quarterly reports of social highlights and goals with next steps.
    • Coordinated compelling collaborations with influencers for an authentic social strategy.
    • Developed and managed social exclusive promotions, competitions, and giveaways.
    • Developed influencer package send-o
  • DDB
    Senior Social Media Manager
    DDB
    Aug 2018 - Feb 2019 (7 months)
    • Developed and executed community management strategies and brand voice for the different audiences of Heineken, Dos Equis, Tecate, and Strongbow on all main social media platforms.
    • Assisted in developing the adjacent organic strategy to a paid strategy for Tecate Boxing September 2018 that resulted in 80% share of conversation and brand positioning within the multicultural boxing audience.
    • Handled copywriting & community management in Spanish & English for organic & paid media while updating existing brand copy and community management guidelines.
    • Created partnerships with influencers on campaigns for Heineken and Dos Equis to drive brand awareness with niche audiences.
    • Developed bi-weekly and monthly reports a
  • Movement Strategy
    Freelance Social Media Manager
    Movement Strategy
    Mar 2018 - Jul 2018 (5 months)
    • Developed and executed strategies that increased reach, impressions and brand awareness for Estrella Jalisco (AB InBev) reaching a multicultural audience.
    • Assisted in creating an editorial calendar and editing based on analytics and client feedback.
    • Handled content creation for current & future campaigns.
    • Worked with the creative team in brainstorming for social media, special events, and real-time war rooms focused on timely social media engagement.
    • Handled copywriting & community management in Spanish & English for organic & paid media.
  • Bquate
    Freelance Content Developer and Community Manager verified_user Verified experience
    Bquate
    Jul 2017 - Apr 2018 (10 months)
    • Managed bilingual global & local social media accounts for Bquate. Music and Coda by Bquate reaching 5+ Latin American countries.
    • Created all social media strategies & calendars for Twitter, Facebook & Instagram.
    • Pitched branding, creative ideas, campaigns & strategies for artists' branding, album or single launches & video launches.
    • Assisted in the branding & copywriting for the rebranding for Bquate Music & Coda websites.
  • C
    Community Manager, Content Creator
    Apr 2017 - Jun 2017 (3 months)
    • Created strategies, proposals, and final calendars for social media content for the Facebook, Instagram, and Twitter accounts of the Puerto Rico Tourism Company.
    • Scheduling and posting on PRTC's social media accounts via HootSuite and OnlyPulse.
    • Social Media copywriting and working with photographers and graphic designers for government accounts.
    • Community management and basic customer service on social media resulting in lead conversion.
    • Pre-production, production and overseeing post-production of video series for PRTC videos on social media of local businesses and events resulting in overall increment of engagement and sales.
  • A
    Social Media Manager
    Adrenaline Advertising
    Dec 2016 - Mar 2017 (4 months)
    • Led the copywriting & visual content & strategy for all clients’ social media platforms.
    • Created community management guidelines for all clients' social media platforms.
    • Assisted in strategy and production of live event photography and videography for client's social channels.
  • M
    Fashion Writer Intern
    MERODEA
    Sep 2016 - Dec 2016 (4 months)
    • Pitched new topics for the publication like move reviews.
    • Led the local film reviews, assisted with fashion articles and reviews of local apparel brands.
    • Assisted in art direction for article photoshoots.
    • Coordinated with the Creative Team for cohesive strategy and content creation for the publication's social media channels and articles.
    • Upload and style articles in WordPress
    • Assist in art direction for photoshoots for articles.
    • Write fashion, film and lifestyle articles for online posting at www.merodea.com
  • A
    Account and Social Media Manager
    Dec 2015 - Dec 2016 (1 year 1 month)
    • Created all copywriting and visual content for client's social media accounts including a local restaurant and a luxury hair salon.
    • Reported analytics bi-weekly to clients with findings and strategies based on data.
    • Provided community managing for client's social media accounts.
    • Assisted in basic webpage & branding design of clients and company.
  • B
    Creative Intern
    Badillo Saatchi & Saatchi
    Aug 2015 - Dec 2015 (5 months)
    • Copywriting for new campaigns for Claro PR, General Mills, Wendy's, Del País, Telemundo, and Toyota.
    • Brainstorming for new campaigns for both traditional and digital media.
Education verified_user 0% verified
  • University of Puerto Rico, Rio Piedras
    bachelor, Bachelor’s Degree, Communication, General
    University of Puerto Rico, Rio Piedras
    Jan 2011 - Jan 2015 (4 years 1 month)
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