Scott Puccinelli
About
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Founder, HawkAI - A FutureSight Venture
Texas, United States
Résumé
Jobs
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Founder, HawkAI - A FutureSight VentureFutureSightMar 2026 - Current (3 months)Partnering with FutureSight, an AI-focused B2B venture studio based in San Francisco and Toronto, to build and scale a venture in the freight and logistics space. Building a solution that addresses manual, repetitive freight communications — helping logistics teams, freight brokerages, and 3PLs manage high communication volumes, preventing missed updates, operational delays, and inefficiency. Leading company formation from validation through early execution, including customer discovery, product strategy, and initial go-to-market efforts.- Board MemberfuelAIAug 2025 - Current (10 months)
- Chief Commercial Officer (CCO)CommtrexAug 2025 - Mar 2026 (8 months)
- Board Member, Economic Development CommitteeCity of Murphy TXJan 2025 - Current (1 year 5 months)Community leader appointed by City Council to strategize and implement initiatives to recruit new businesses, foster job creation, retain existing businesses, and promote overall economic growth.
- Partner Advisor | InvestorLono Capital LLCDec 2023 - Current (2 years 6 months)I consult Financial & Insurance Advisors to grow their client portfolios by connecting them with private investment models.
- Chief Revenue Officer (CRO)fuelAIApr 2023 - Aug 2025 (2 years 5 months)Built the roadmap that connects Product, Marketing, Sales, and Customer Success into one coordinated GTM strategy. By creating marketing channels for diversified demand generation, sales playbooks, and a channel sales model, a scalable pipeline drove growth targets. ARR increased 40%, CAC decreased 80% (to 15%), and NRR by 50%
- Head of SalesSalesIRQOct 2020 - Apr 2023 (2 years 7 months)Interim and Fractional CRO specializing in GTM sales strategy that super charges revenue growth. I've worked with clients that include SaaS, Finance, Insurance, Automotive, Aviation, Startups, and Private Equity.
- Consultant - GTM Strategy for Strategic Partnerships DivisionIntuitOct 2020 - Mar 2021 (6 months)Contracted to create GTM strategy for the Strategic Partnership Division, specifically optimizing their 'Target Account Sales' model for faster growth.
- Enterprise Account Director (Covid RIF)INCOMM PAYMENTSDec 2019 - May 2020 (6 months)Covid Reduction-In-Force, position eliminated.
- Enterprise Account ExecutiveAchieversApr 2018 - Dec 2019 (1 year 9 months)Recruited by a former Sales Manager as a results-driven Enterprise Account Executive with a history of consistently surpassing sales targets.
- Enterprise Sales DirectorSumTotal Systems LLCMar 2017 - Apr 2018 (1 year 2 months)Recruited by a former CRO, I sold an initial net new logo within just four months in a territory that didn't have a sale the eight years before I was hired. I surpassed annual sales goals sixfold within a year by pioneering the company's first field marketing campaigns.
- Senior Account ExecutiveCUMULUS MEDIAApr 2016 - Mar 2017 (1 year)
- Regional Vice President of SalesAllOverMay 2014 - Apr 2016 (2 years)
- Senior Account ExecutiveCBSJul 2008 - May 2014 (5 years 11 months)
- F-22 Systems EngineerUnited States Air ForceJun 2004 - Jun 2008 (4 years 1 month)
Education
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- Johnson School of Management, Graduate Certificate, Sales GrowthCornell UniversityJan 2019 - Dec 2019 (1 year)Based on the book Sales Growth: Five Proven Strategies from the World's Sales Leaders, written by the partners of McKinsey & Company, this Sales Growth certificate is for advancing the effectiveness and impact of sales managers. The certificate translates the abstract insights in the book into clear and practical guidelines for action within any organization. Sales managers will obtain detailed skills finding hidden opportunities for growth, how to prioritize clients more efficiently, and how to personalize your pitch to the client. This course is designed to help maximize sales growth.
- (M.B.A.) Master of Business Administration, Executive MBA, Focus on Human Capital Management and Excutive LeadershipJack Welch Management InstituteJan 2017 - Dec 2018 (2 years)Jack Welch developed the curriculum, drawing from his management experience as CEO of GE and his experience teaching managers and executives at GE's Leadership Development Center. In addition to helping shape the program's curriculum, he holds the title of distinguished professor at the institute. He regularly addresses students via video stream, and holds a video conference with them at the end of each term. JWMI's MBA program was recently named the number one most influential education brand on Linkedin, and one of the top business schools to watch in 2016. The program has also been named one of the Top 25 Online MBA Programs three years in a row (2017, 2018 & 2019) by the Princeton Review for its excellence in five areas of selection c
- Associate’s Degree, Integrated Avionics Systems TechnologyCommunity College of the Air Force
- CommunicationsUniversity of Arizona
Projects (professional or personal)
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Awards
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- UUnparalleled Performance - Fastest Net New LogoDec 2017
- NNew Business Development AwardDec 2016
- KKey Growth AwardMar 2015
- TTop 5% ProducerJan 2014
- AAWRT Rookie of the Year Nominee (within 3 years)AWRTApr 2010
- Air Force Achievement MedalUnited States Air ForceApr 2008
- Outstanding Unit AwardUnited States Air ForceJan 2006
- Global War on Terrorism Service MedalUnited States Air ForceJan 2005
- Air Force Training MedalUnited States Air ForceJan 2004
- National Defense Service MedalUnited States Air ForceJan 2004
Publications
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- Your Sales Data Isn’t Broken — Your Interpretation Layer IsMediumFeb 2026How input modeling can transform an organization’s decision making effectiveness and build repeatable, scalable revenue.
- The Question That Quietly Eliminates Your Best Sales CandidatesMediumFeb 2026Why ‘Average Deal Size’ reveals more about the interviewer than the candidate. The most dangerous hiring filter in sales isn’t a bad interview question. It’s a question that sounds smart, relevant, feels objective, and quietly eliminates the exact talent you should be fighting to hire.
- Revenue Intelligence Starts With Input ModelingMediumFeb 2026Why better decisions don’t come from more dashboards, tools, or data… but from better inputs.
- You’re Not Losing Deals on Price — You’re Losing Them on VisionMediumFeb 2026The most expensive lie in sales isn’t the one you tell the buyer. It’s the one your team tells itself after the deal is lost.
- SSell the ‘Future’ — Earn a Premium: How Steve Jobs Revolutionized Product-Driven SalesFeb 2026Steve Jobs was a one-man masterclass in selling aspiration over specifications. By selling identity, belief, and belonging, he eradicated longstanding industry pricing comparisons. And his sales discipline hasn’t left money on the table for more than a decade after his passing.
- TThe Premium Drift Curve: Why Every Sales Team Slowly Bleeds Pricing Power (And Doesn’t Notice Until It’s Too Late)Feb 2026Nobody wakes up one morning and decides to become a commodity. It happens the way Hemingway described going bankrupt: gradually, then suddenly. The companies that lose their premium never see it happening — because the decay looks exactly like discipline.
- YYour Sales Training Isn’t Broken — It’s IncompleteFeb 2026Why Challenger, MEDDPICC, SPIN, and Sandler Are Brilliant Tactics Running Without An Operating System.
- TThe $47 Billion Sales Lesson: What Adam Neumann Taught Us About Selling Vision Over ProductFeb 2026The greatest salespeople don’t sell products. They sell possibility. They sell transformation. They sell meaning. Just make sure the foundation can support the vision — or you’re not building a business, you’re building a house of cards.
- The Sales Mistake That Quietly Corrupts Data, Forecasts, and DecisionsMediumJan 2026More sales data isn’t fixing broken forecasts—it’s scaling bad insight. This article reveals how misused sales call reviews quietly corrupt CRM data, forecasts, and AI models by focusing on rep behavior instead of buyer decisions. Founders, Owners, and PE operators will see why revenue systems fail at the input level—and how elite teams redesign call reviews to create predictable, repeatable revenue.
- Most Sales Teams Review Calls… Very Few Actually Learn From Them.MediumJan 2026How elite sales teams analyze the cause-and-effect mechanics of the deal itself, instead of focusing on rep behavior. Shifting sales call from performance critique into revenue intelligence.